‘Digitally-Enhanced’ McDonald’s Returns to Delancey Street Next Week with 2 Floors and Self-Service Kiosks

Posted on: January 9th, 2018 at 5:00 am by

For the 20-year-old Delancey Street McDonald’s, the days of decrepit conditions are in the past. At least in the short run. The multinational fast food chain is a week from reintroducing the corner restaurant to the block.

The corner eatery has been under renovations since the end of September, and will soon return with a completely new look and functionality. Most obvious is that the McDonald’s now occupies two levels, essentially doubling the floor area. But this baby is “digitally enhanced.” Indeed, the ground-level lobby is dotted with a half-dozen self-service order kiosks, which means traditional cashiers could be threatened.

For its part, McDonald’s repeatedly claims that adding these kiosks won’t result in mass layoffs, but will instead move some cashiers to other parts of the restaurant where it’s adding new jobs, such as table service. Business Insider also reported that remodeled, digitally-enhanced locations reporstedly experience a 5%-6% lift in sales in the first year after the remodel, and a 2% lift in the second year.

The McCafe brand of coffee is also featured prominently in this homecoming – look at the window branding – likely a play to challenge Starbucks to the micro-regional hegemony here.

Workers onsite tell us that the McDonald’s should return on January 15.

McDonald’s first opened at the northwest corner of Essex and Delancey back in 1997. Since then, it’s garnered a reputation as haven for late-night violence and shenanigans.

Recent Stories

The Bowery Presents Expands with New Boston Venue

The Bowery Presents is extending its venue reach in Boston. The concert promoting behemoth has been on the scene for several years now, competing with local favorite and Boston-bred Crossroads Presents. Last week, the New York based company unveiled its latest live musical endeavor for Brighton – more specifically at New Balance’s new mixed-use complex, […]

Going Balls Deep at the 20th Annual Mr. Lower East Side Pageant [PHOTOS]

Saturday night was of the utmost importance in the fashion world. But maybe you didn’t know it. Bedlam bar on Avenue C served as runway for the always entertaining, and oft-cringeworthy, twentieth annual Mr. Lower East Side Pageant (returned from exile), where contestants squared off in various categories like the one-minute talent competition, a swimsuit […]

GEM Super Value Store on Delancey Street Hits Market for $25K per Month

The GEM Super Value Store might not be long for the Lower East Side. Real estate listings are currently circulating online, pitching the 3,000 square-foot space as “brand new” and “perfect for all general retail uses.” Which is to say, the dollar store is henceforth operating on borrowed time. The space won’t come cheap, either, […]

‘Punk’ Docuseries Attempts to Answer All of Your Punk Questions

Is it punk to create a documentary series about punk? Or is that the antithesis of the spirit itself? While watching the new docu-series Punk on the Epix network, I found myself asking these questions. Was I no longer a happy nonconformist if I actually liked this series? Does punk endure, or are some of […]

Two Bridges Developers Respond to New Lawsuit Against the City

Friday morning, a coalition of concerned neighbors and grassroots organizations under the umbrella Lower East Side Organized Neighbors, filed a lawsuit against the city in State Supreme Court to halt the construction of three new skyscrapers along the Two Bridges waterfront. The ultimate goal is preventing a wall of glass and implementing the decade-old, grassroots Chinatown Working […]