‘Digitally-Enhanced’ McDonald’s Returns to Delancey Street Next Week with 2 Floors and Self-Service Kiosks

Posted on: January 9th, 2018 at 5:00 am by

For the 20-year-old Delancey Street McDonald’s, the days of decrepit conditions are in the past. At least in the short run. The multinational fast food chain is a week from reintroducing the corner restaurant to the block.

The corner eatery has been under renovations since the end of September, and will soon return with a completely new look and functionality. Most obvious is that the McDonald’s now occupies two levels, essentially doubling the floor area. But this baby is “digitally enhanced.” Indeed, the ground-level lobby is dotted with a half-dozen self-service order kiosks, which means traditional cashiers could be threatened.

For its part, McDonald’s repeatedly claims that adding these kiosks won’t result in mass layoffs, but will instead move some cashiers to other parts of the restaurant where it’s adding new jobs, such as table service. Business Insider also reported that remodeled, digitally-enhanced locations reporstedly experience a 5%-6% lift in sales in the first year after the remodel, and a 2% lift in the second year.

The McCafe brand of coffee is also featured prominently in this homecoming – look at the window branding – likely a play to challenge Starbucks to the micro-regional hegemony here.

Workers onsite tell us that the McDonald’s should return on January 15.

McDonald’s first opened at the northwest corner of Essex and Delancey back in 1997. Since then, it’s garnered a reputation as haven for late-night violence and shenanigans.

Recent Stories

Report: Tenant Files Lawsuit Over Alleged Roach Infestation at 261 Broome Street

A new tenant at 261 Broome Street filed a lawsuit against the landlord, claiming that an alleged roach infestation forced her to leave after only four days on-premise back in June. The complaint, filed this week in Manhattan Supreme Court by Julia Perry, alleges that the infestation was so severe that the critters even found […]

‘Douzo’ Sushi Opens on Delancey Street

Two years after the closure of Berkli Parc, the southwest corner of Allen and Delancey Streets is finally active again. The plywood shed was recently removed to reveal terra-cotta marquee and identity of the next tenant – Douzo. For the new venture, Sushisamba veteran Koji Kagawa teamed up with Chatchai Huadwattana of the Chace Restaurant […]

‘The Modern Chemist’ Chain Opens LES Outpost at East Houston and Orchard

Trendy local chain, The Modern Chemist, now has a presence on the Lower East Side. The company just debuted this new outpost in the other half of what was once American Apparel at East Houston and Orchard Streets. A sandwich board out front advertises the new opening. The Modern Chemist, which counts three other locations […]

Thirsty Customer Robs 7-Eleven on Delancey Street

A customer of the Delancey Street 7-Eleven robbed the store after not having enough cash for beer, police said. Early yesterday morning, a thirsty crook came up to the counter to pay for a few beers, then stole them anyway. He only had $5 and refused to pay for the other groceries. The suspect then […]

Two Buildings at Rivington and Suffolk Hit the Market for $12M

A pair of Lower East Side tenements in the orbit of Essex Crossing is now in the proverbial crosshairs. Both are on the market for a collective $12 million. The two properties are located around the corner from each other at Rivington and Suffolk Streets, and combine for 17,684 square-feet of floor area. The four-story […]