Galerie Perrotin Adds itself to Classic Beckenstein Signage on Orchard Street

Posted on: January 2nd, 2018 at 5:00 am by

Beckenstein now shills for Perrotin on the Lower East Side.

Truth. In a sneaky stroke of the brush, Galerie Perrotin is now part of the S. Beckenstein story at 130 Orchard Street.

Fresh off its recent completion of additional upper-level exhibition space, the Paris-based gallery added itself to the classic red-white-and-yellow exterior signage. Take a look at the makeover. Perrotin mimicked the bygone storefront advertising by printing both namesake and teasers like, “world’s best artists” and “paintings, sculptures, and video installations.”

It’s seemingly another instance of so-called authentrification, whereby new businesses continue “seizing on elements that represent the area’s past and repurposing them as a design scheme.”

March 2013

As previously reported, DelShah Capital acquired 130 Orchard Street in August 2015 for $28 million and renamed it The Beckenstein. The stores were liquidated several months before news dropped that the Paris-based gallery signed on for a mind-blowing 25,000 square-foot flagship location across five levels, in what amounts to eight times the size of its former uptown location.

Polish patriarch Samuel Beckenstein started the business in 1919 with naught but a pushcart and eventually jumped into a retail store. In this neighborhood it would remain for decades, until its move to 39th Street in 2003.

Recent Stories

Seward Park Now Bookended by Fast Food Crab Restaurants

Crab cuisine is now du jour in the Seward Park environs, which is bookended by such fast food joints. Two seemingly identical establishments. Seafood chain Crab Du Jour planted a flag at the former La Flaca on Grand Street earlier this year, and should open in the coming days. At the same time, just a […]

Cops Offer Reward for Info on Clinton Street Shooting Suspect

Police are now offering a reward for information in connection with the road rage shooting on Clinton Street last month that injured a 75-year-old bystander. At approximately 11:55am on February 16, a motorist driving what was reported to be a black BMW sedan turned right onto Clinton Street from Delancey, narrowly missing a pedestrian. Cops […]

City Finally Releases East River Park Resilience Study, but with Heavy Redactions

It took three years and the accompanying community pressure for the city to finally release a critical report on the East River Park reconstruction plan, which it initially claimed did not exist. The Value Engineering Study, as it’s called, was the report Mayor de Blasio cited in 2018 when announcing the sudden change in the […]

Unprovoked Stabbing on Worth Street has Chinatown on Edge

In an apparently random attack yesterday evening, a 36-year-old Chinese man was stabbed in the back, and severely injured, by Brooklyn resident Salman Muflihi. The attacker wielded an eight-inch knife in the incident outside the Daniel Patrick Moynihan U.S. Courthouse on Worth Street, then surrendered at the entrance of the Manhattan DA’s office on Hogan Place. […]

Uncapped: In Conversation with Clayton Patterson and Cochise

Oh hey, Boogie Faithful, it’s your favorite historian here announcing our new graf-related podcast. We’ve done a few episodes, literally, and for the latest, Clayton Patterson has come out of his Boogie corner. We chatted, we laughed, we discussed some esoteric, anecdotal and priceless Lower East Side history. Local native and artist Jose “Cochise” Quiles also […]