Galerie Perrotin Adds itself to Classic Beckenstein Signage on Orchard Street

Posted on: January 2nd, 2018 at 5:00 am by

Beckenstein now shills for Perrotin on the Lower East Side.

Truth. In a sneaky stroke of the brush, Galerie Perrotin is now part of the S. Beckenstein story at 130 Orchard Street.

Fresh off its recent completion of additional upper-level exhibition space, the Paris-based gallery added itself to the classic red-white-and-yellow exterior signage. Take a look at the makeover. Perrotin mimicked the bygone storefront advertising by printing both namesake and teasers like, “world’s best artists” and “paintings, sculptures, and video installations.”

It’s seemingly another instance of so-called authentrification, whereby new businesses continue “seizing on elements that represent the area’s past and repurposing them as a design scheme.”

March 2013

As previously reported, DelShah Capital acquired 130 Orchard Street in August 2015 for $28 million and renamed it The Beckenstein. The stores were liquidated several months before news dropped that the Paris-based gallery signed on for a mind-blowing 25,000 square-foot flagship location across five levels, in what amounts to eight times the size of its former uptown location.

Polish patriarch Samuel Beckenstein started the business in 1919 with naught but a pushcart and eventually jumped into a retail store. In this neighborhood it would remain for decades, until its move to 39th Street in 2003.

Recent Stories

Game Over for ‘Water World Amusements’ Arcade on Essex Street

Much like the movie of same, Water World Amusements unceremoniously sunk. The arcade, which opened just over a year ago at 35 Essex Street, is no more. Gaming cabinets remain locked in the dark retail space, while leasing signage dominates the store marquee. That this game room failed to hit is not a shock. Water […]

‘Greens and Grains’ Shutters, While Famous Hakki Readies Essex Chicken Spot

Greens and Grains is no more after a year in business, as Hell Square eats another of its own. Instead, the so-called Pizza Champion is opening a chicken-focused eatery. Hakki Akdeniz, who owns a plethora of pizzerias around the neighborhood, is planning to open Essex Chicken at 115 Essex Street. Just a few doors down […]

La Pecora Bianca to Open Another Outpost at Former Delicatessen Space on Prince Street

Delicatessen shuttered suddenly last month after eleven years in Little Italy. However, its demise is actually months in the making, and with a big-name takeover on the way, to boot. The 2,000 square-foot corner space at 265 Lafayette (aka 54 Prince) is to become the third Manhattan outpost of La Pecora Bianca. And renovations are […]

Zara Looks to Legalize its Oversized SoHo Flagship Store

The flagship Zara store on Broadway is hoping to legalize its SoHo footprint by altering the current zoning. Zara, which purchased the commercial condo at 503 Broadway in 2015 for $284 million, occupies a much larger footprint than what is permitted under the current zoning. (Former location of Old Navy from 1998 to 2015.) Once […]

Does this East Broadway Traffic Pattern Change Alleviate Bridge Congestion?

As part of the effort to address the logjam to the Williamsburg Bridge, there was a previous update to the traffic pattern near the Lower East Side on-ramp. Motorists can no longer turn onto Clinton Street from East Broadway during nighttime hours. New signs have been in place beside the signals. But has this simple […]