This Real Estate Listing for River Coyote Embraces ‘Hell Square’ as Selling Point
The River Coyote wine and coffee bar on Ludlow Street is on death’s door. Don’t believe the sign on the front door pinning closure on “repairs,” as the space is already on the market.
In the end, River Coyote lasted barely a year since taking over the lease for the likewise sparsely populated predecessor, Amuse Wine Bar.
Listings began circulating earlier this month, pitching the 1,800 square-foot space for immediate occupancy at $10,600 in monthly rent.
That River Coyote folded is not surprising given the cursed nature of the address (121 Ludlow Street) and the overall saturation of the block.
What is surprising, however, is broker-babble that specifically acknowledges and embraces the Hell Square nickname to sell the space. It being “prime Lower East Side” territory. Seeking additional bars under this sales pitch just seems a bit ironic.
(And that they’re using our photo without credit.)
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