This ‘Sneaky Tavern’ Brings Tasty Kicks to 10Below on Allen Street

Posted on: January 24th, 2018 at 5:06 am by

The rocky road requires proper footwear. That seems to be the ethos behind an interesting retail collaboration down at 132 Allen Street.

It appears that specialty ice cream shop 10Below needs some help with the rent, so there is now a sneaker operation co-habitating the space. Five shelves of product and a glass case occupy a small section by the entrance. Sneaky Tavern, as it’s called, appears to be geared toward the typical sneaker head.

(It’s worth noting that Extra Butter, which also sells kicks, is just a few steps away.)

Sneaky Tavern opened last week at 132 Allen Street, just over a year after 10Below moved to the block.

Recent Stories

Tenement Museum Announces New Kiosk at the ‘Market Line’

Another Lower East Side institution is joining forces with the Essex Crossing behemoth known as the Market Line. Yup, the Tenement Museum is embracing the billion-dollar mega-development with a new kiosk space in what will be the 150,000 square-foot upscale market, set to debut later this year. The booth will give visitors a chance to […]

Stopping Guns with a Mural on Stanton Street

With “Missbehave” out of the picture, gun violence is now topic of conversation on Eldridge Street. The longstanding mural – painted by Mike Giant for the Missbehave boutique over a decade ago – was deposed last month. Instead, Brazilian artist Eduardo Kobra repainted this three-story replacement. And with a message, at that. An anti-gun message. […]

With ‘Gold Rush,’ Death Cab for Cutie Laments the Loss of Cities to Rapid Change

Two months ago, Death Cab for Cutie released a single called “Gold Rush.” The catchy track, which revolves around a Yoko Ono sample, focuses on a subject matter that hits close to home – the effects of rapid change on a neighborhood. Death Cab leadman, Ben Gibbard, confessed upon its release that he penned the […]

The Slow Demise of Pier 42’s Hollowed-out Shed

It’s been eight months since demolition began at the hollowed-out Pier 42 shed. In that time, there’s been steady activity but nary in the way of visible progress. The roof itself has been reduced to slats, while significant portions of the corrugated facade are gone. That this undertaking is moving at a snail’s pace, at […]

Target Cuts Ribbon at Essex Crossing Ahead of Sunday Grand Opening

Target is poised to open another small format location on the Lower East Side this week. To mark the occasion, corporate held a special ribbon-cutting event yesterday evening for store employees and community VIPs. New signage was installed just before the celebration, which also included the Target mascot. Take a look inside… Perhaps fanfare will be […]