Taco Bell Transforms Rebelle on the Bowery into Pop-up for its New Nacho Fries
Taco Bell just planted itself on the Bowery with a kitschy new marketing stunt. The chain transformed the recently-shuttered Rebelle into a faux movie theater to promote its new dollar nacho fries. The pop-up dispensary is complete with movie posters and marquee in lights.
Front-and-center is the fake film starring Josh Duhamel called Web of Fries that explores why the fast food company never sold the product. Until now.
The nacho fries are coated in what Taco Bell calls a “bold Mexican seasoning,” and the $1 portion will come with a side of nacho cheese sauce for dipping.
The new pop-up shop began serving yesterday afternoon and will continue through the end of today.
“A five-star menu item like Taco Bell’s Nacho Fries is worthy of its own red carpet, and that’s exactly the treatment Taco Bell is rolling out,” the fast food restaurant announced on Opentable.