Taco Bell Transforms Rebelle on the Bowery into Pop-up for its New Nacho Fries

Posted on: January 25th, 2018 at 5:07 am by

Taco Bell just planted itself on the Bowery with a kitschy new marketing stunt. The chain transformed the recently-shuttered Rebelle into a faux movie theater to promote its new dollar nacho fries. The pop-up dispensary is complete with movie posters and marquee in lights.

Front-and-center is the fake film starring Josh Duhamel called Web of Fries that explores why the fast food company never sold the product. Until now.

The nacho fries are coated in what Taco Bell calls a “bold Mexican seasoning,” and the $1 portion will come with a side of nacho cheese sauce for dipping.

The new pop-up shop began serving yesterday afternoon and will continue through the end of today.

“A five-star menu item like Taco Bell’s Nacho Fries is worthy of its own red carpet, and that’s exactly the treatment Taco Bell is rolling out,” the fast food restaurant announced on Opentable.

Recent Stories

Public Hearing on Two Bridges Skyscrapers Happening this Morning

Today is a pivotal day in the life of the proposed super-tall towers on the Lower East Side waterfront. The City Planning Commission is holding the final public hearing later this morning on the controversial application for the three new large-scale developments. Members of the public who attend will have a chance to speak (three […]

Russ & Daughters Expands with 14K Square-Feet at Brooklyn Navy Yard

Much like its centenary sister on East Houston (i.e. Katz’s Deli), Russ & Daughters is expanding into Brooklyn. The famed appetizing business – founded on the Lower East Side in 1914 – is planting a major flag at the Brooklyn Navy Yard. Taking up 14,000 square-feet of space in Building 77. It’ll include a production […]

Goa Taco Departs LES; Delancey Locale will ‘Rise’ as Coffee Shop

Goa Taco is no longer operational. Indeed, both the Lower East Side lunch spot and the Greenwich Village annex are both closed for good. The original location at 79 Delancey Street is now shuttered with brown paper in the windows. “We decided it makes more sense to close the Delancey Street location after Smorgasburg ended […]

Worker at Extell’s Affordable Tower Badly Burned in Electrical Accident

It was a case of shock and burn down at the Extell project site on Cherry Street. A construction worker was electrocuted early yesterday during a work accident 227 Cherry Street, the developer’s so-called affordable tower. The man reportedly sustained second-degree burns about the arms, neck, and head, but was conscious when paramedics arrived. He was later […]

Meet the New Wall of Glass on East Houston

SoHo’s newest office buildings are inching toward the finish line, more than two years after simultaneously breaking ground. Starting with the new 606 Broadway (aka 19 East Houston), it’s been the recipient of glass paneling the last several months. As you can see, most construction materials are removed from the proverbial doorstep, leaving behind a […]