100 Norfolk Penthouse Sells for Record Setting $6.73M

Posted on: February 20th, 2018 at 5:03 am by

The cantilevered box of condos at 100 Norfolk Street debuted late last year, and became an instant eyesore, following in the grand tradition of Blue just across the street. Now, word is circulating that its crown jewel penthouse just closed for an eye-popping $6.73 million.

The real estate PR machine is calling this transaction the “most lucrative sale of all time for the area.” Elliman Broker Ariel Tirosh closed the sale, and was quick to celebrate the so-called “Lower East Renaissance” currently underway, which is just broker-babble for hyper-gentrification.

“This record-breaking sale demonstrates a major shift in the Lower East Side market as one of the most sought-after locations within the city for buyers and developers alike,” Tirosh noted in a statement. “With so much continual development on the horizon, the neighborhood is poised to continue on this track and I am excited to continue my support of this growth through my work.”

100 Norfolk has been exactly five years in the making. The penthouse is, naturally, the most expensive unit at 100 Norfolk. It was taken off the market four years ago when Emma Hsieh, a Taiwanese-born real estate investor and owner of Nitecap (now in the old 151 space), contracted to purchase the unit. The sale was only recently finalized.

This development, a so-called prelude to Essex Crossing, was first unveiled to the community June 2013. Brought to you by Adam America Real Estate and the Horizon Group (designed by ODA), 100 Norfolk Street sits at twelve stories and sports 38 high-end apartments split between studio, one-, two- and three-bedroom residences. It sits atop the site that previously housed the refrigeration units and offices for Ratner’s.

June 2013

Recent Stories

Chinatown Dessert Shop ‘Bonsai Kakigori’ Announces Hell Square Push

A Chinatown dessert shop is branching out, and will soon open a satellite in Hell Square. Bonsai Kakigori recently taped teaser signage to the windows of 100 Stanton Street, former home of the popular El Rey cafe. This Hell Square location is the first foray into brick-and-mortar for the company, which currently operates at the […]

Five Years Vacant, Preserve 24 Space Gets a 99-Cent Pizzeria

With a fully renovated property at the corner of East Houston and Allen Streets, landlord-developer Serge Hoyda already added two new food groups – gyros and pizza. The 99-cent pizza place, situated around the corner from Rosario’s and Una Pizza Napoletana, takes a bite out of floor area previously occupied by Preserve 24. The takeout […]

Signage Arrives for New Essex Market and Regal Cinemas at Essex Crossing

  As if that 26-story brown building blotting the Lower East Side skyline wasn’t proof enough, the “official” arrival of the new Essex Street Market and Regal Cinemas is now further visible. Marquee signage is up and running at Essex Crossing. The illuminated lettering was installed yesterday outside 115 Delancey Street (aka Site 2). Meanwhile, […]

The ‘New Stand’ is Finally Ready to Take the Bowery

June 2017 It’s been almost three years since Patricia Field retired her Bowery fashion boutique and quietly relocated to Seward Park. While a replacement was ultimately found a year thereafter, mum has largely been the narrative at 306 Bowery. Until now. The so-called New Stand, which inked a ten-year deal on the 6,700 square-foot retail […]

‘Esther & Carol’ Goes Dark After Less than 2 Years on the Bowery

Esther & Carol had lofty goals for the southwest corner of Bowery and Broome. Barely two years after opening, the restaurant is now dark. Esther & Carol occupied a large swath of the Sohotel corner (the former Bacchanal), and was split in thirds – full service dining room, casual takeout window, and basement lounge with […]