‘FitHouse’ Shows its Body on the Bowery
FitHouse is already showing off its bod, so to speak. The new Bowery “exercise studio” is currently in preview mode ahead of its forthcoming debut.
According to its new website, FitHouse is expected sometime in March. However, walking by the store for the last week, it’s clear that they’re already soliciting for membership. The doors are open dayside while signs in the windows advertise the $99/month cost to join, which gets you yoga, dance, high intensity interval training, pilates, and barre classes.
FitHouse, meanwhile, has lofty goals to impart more than a dozen such gyms around the city this year. Once the Bowery location is up and running, the company hopes to add another fifteen studios with an aggressive leasing tactic – flexible “shotgun lease” deals that allow the landlord or commercial tenant to cancel with a 60- or 90-day notice.
And as we previously disclosed, the addition of FitHouse to the equation just south of Houston brings the tally of trendy gyms on the block to six. Here’s the latest list in the immediate vicinity:
Woom Center Yoga, 274 Bowery
Pop Physique, 270 Bowery
New York Pilates, 262 Bowery
Y7 Lab, 262 Bowery
Chinatown YMCA, 273 Bowery
Modelfit, 212 Bowery
Mark Fisher Fitness, 161 Bowery