Under New Ownership, G&S Sporting Goods Returns with Online Store

Posted on: February 1st, 2018 at 5:00 am by

April 2014

G&S Sporting Goods departed the Lower East Side four years ago. Its owner, Lenny Zerling, sold the building at 43 Essex Street to notorious landlord Dean Galasso and bid adieu.

Fast forward to present. The business is now in the hands of new ownership, which has streamlined the brand for a whole new generation of fighters (and fashion seekers). Both gear and related merch are now available exclusively on the recently-launched the G&S Fight Supply website. They purport to offer the “best” boxing equipment, and note that “when you wear G&S, you are punching with the weight of history.”

“We prefer to think of ourselves as having been away in training,” the new G&S heavyweight Adam Treanor told us in an email. “We purchased the business from the Zerlings, and they have been incredibly supportive.”

Izzy Zerling, Photo: G&S Sporting Goods

When asked about potentially reopening a brick-and-mortar presence, Treanor noted, “We’d like to have a retail location again.”

Aside from the obvious store component, the website also offers a history lesson and some cool photos.

Photo: G&S Sporting Goods

G&S Sporting Goods was founded in 1937 by Lenny’s father, an Estonian immigrant boxer named Izzy Zerling. He was a registered lightweight, and boxed approximately thirty-five professional fights (and fifty “bootleg bouts”). The store opened at 43 Essex after his retirement. Thereafter, he spent most of his life dedicated to teaching the sport to under-privileged kids, all while the family business remained as such. He is also credited with being the first to train female fighters in 1938. The elder Zerling lived on the Lower East Side until his death in 2011 at the age of 96.

Famous fighters that donned G&S-built equipment (gloves, trunks, and headgear) included Rocky Marciano, Muhammad Ali, George Foreman, and Sugar Ray Robinson.

Recent Stories

The ‘New Stand’ is Finally Ready to Take the Bowery

June 2017 It’s been almost three years since Patricia Field retired her Bowery fashion boutique and quietly relocated to Seward Park. While a replacement was ultimately found a year thereafter, mum has largely been the narrative at 306 Bowery. Until now. The so-called New Stand, which inked a ten-year deal on the 6,700 square-foot retail […]

‘Esther & Carol’ Goes Dark After Less than 2 Years on the Bowery

Esther & Carol had lofty goals for the southwest corner of Bowery and Broome. Barely two years after opening, the restaurant is now dark. Esther & Carol occupied a large swath of the Sohotel corner (the former Bacchanal), and was split in thirds – full service dining room, casual takeout window, and basement lounge with […]

Icon Terminates Seward Park Garage Lease 3 Years After Parking Privatization

Three years after the parking garage privatization pitted Seward Park co-op members against the board, the operator is out. Icon/Quik Park tendered its termination over the holiday weekend, and will pull out of the garage at the end of this month. Charles H. Greenthal & Co. management circulated a letter to tenants announcing the news […]

Cajun Quietly Comes to Hell Square with ‘Parish NYC’

Out of nowhere, this new Cajun spot for Hell Square. Parish debuted last month at 146 Orchard Street. The arrival of Parish (the word for “county” in Louisiana) comes on the heels of Butcher Bar, the Astoria-based barbecue bar that shuttered back in September after little more than a year. According to its mission statement […]

NYC Half Marathon Foists Thousands of Runners onto the Lower East Side Next Month

On your mark, get set … for thousands of marathoners on the proverbial doorstep. The New York City Half Marathon is less than a month out, and for the second year running, the Lower East Side is in the crosshairs. The race route shifted last year to include spanning the Manhattan Bridge, Canal Street, and […]