‘Paulaner’ Goes Flat, Closes Bowery Brewery After 4 Years

Posted on: February 27th, 2018 at 5:00 am by

The Paulaner Brauhaus on the Bowery is no more. The franchised brewery – the first and only stateside location for the company – went belly up this month. Thus concludes little more than four tumultuous years at Bowery.

A call to Paulaner verifies the rumors we had been hearing since earlier this month. The outgoing voicemail is rather forthcoming about its fate, noting that the “business is currently closed.” Furthermore, the somber message states that a return to form is unlikely.

“At the moment I cannot tell you if or when we will reopen,” management states. “I’m very sorry for the inconvenience; nobody is more sad than our whole entire team that we have to close this beautiful place … for now.”

April 2012

It’s unclear why Paulaner called it quits. However, the placement of a German microbrewery in this spot seemed a hefty gamble for starters, and many in the community questioned its viability from the get-go. No more was that evident than four months into operations (circa April 2014) when the enormous establishment suddenly shuttered for unspecified “refurbishments.”

That major bump in the road was blamed on a personnel change at the top. Indeed, the two-month renovation period saw the departure of owner Rudy Tauscher, and his replacement with buzzy restaurateurs Wolfgang Ban (Edi & the Wolf) and Markus Tschuschnig.

Nevertheless, Paulaner chugged along for another few years.

Pour one out?

Recent Stories

‘Mulberry Market’ Might Open Next Month in Little Italy

While attention has been hyper-focused on the drama of McNally Jackson Books and its fate on Prince Street (staying put, as reported), it’s appropriate to revisit the adjacent grocery store space around the corner at 251 Mulberry. Interior fit-out of the upscale Mulberry Market is still ongoing. Yet, an opening date is nigh. Sleuthing reveals […]

Tats Cru Tapped at Bowery Mural Wall

At the Bowery Mural Wall it’s one icon after another. The slate was wiped clean, so to speak, late last week. Gone is JR’s anti-gun proclamation, just in time to make way for Tats Cru. The legendary outfit teamed up with Crash One for the effort, which began at the wall yesterday with the outlining. […]

Bye, By Robert James: Steep Rent Hike Forces Boutique from Orchard Street

By Robert James is saying bye to Orchard Street after just over ten years in business. Like so much local retail, the upscale clothier fell victim to a sizable rent hike. Truth be told, the proverbial writing was on the wall last August when the eponymous owner led a successful crowdfunding campaign to keep the […]

Get Sauced: New ‘Sauce Pizzeria’ Opens this Friday on Rivington Street

From the crumbs of cupcakes rises another – it’s the dawn of a new dough. Indeed, slice slinging Sauce is ready to debut on the Lower East Side, and its adding some new square options to its culinary repertoire. As previously reported, four months after opening a standalone pizza parlor in the East Village, Sauce […]

Argument Leads to Face Slashing at ‘Remedy Diner’

An argument inside Remedy Diner on East Houston Street late last week turned violent when one of the patrons slashed the other across the face. Police say that two men – apparently strangers – were fighting at 4:00am Friday morning. The suspect slashed his 32-year-old victim then took off. Paramedics later transferred the man to […]