‘Paulaner’ Goes Flat, Closes Bowery Brewery After 4 Years
The Paulaner Brauhaus on the Bowery is no more. The franchised brewery – the first and only stateside location for the company – went belly up this month. Thus concludes little more than four tumultuous years at Bowery.
A call to Paulaner verifies the rumors we had been hearing since earlier this month. The outgoing voicemail is rather forthcoming about its fate, noting that the “business is currently closed.” Furthermore, the somber message states that a return to form is unlikely.
“At the moment I cannot tell you if or when we will reopen,” management states. “I’m very sorry for the inconvenience; nobody is more sad than our whole entire team that we have to close this beautiful place … for now.”
It’s unclear why Paulaner called it quits. However, the placement of a German microbrewery in this spot seemed a hefty gamble for starters, and many in the community questioned its viability from the get-go. No more was that evident than four months into operations (circa April 2014) when the enormous establishment suddenly shuttered for unspecified “refurbishments.”
That major bump in the road was blamed on a personnel change at the top. Indeed, the two-month renovation period saw the departure of owner Rudy Tauscher, and his replacement with buzzy restaurateurs Wolfgang Ban (Edi & the Wolf) and Markus Tschuschnig.
Nevertheless, Paulaner chugged along for another few years.
Pour one out?