When Salt-n-Pepa Filmed a Music Video Inside a Derelict Sunshine Cinema [VIDEO]

Posted on: February 15th, 2018 at 5:07 am by

Back in 1994, seven years before the Sunshine Cinema debuted for a second time, 143 East Houston Street was just another derelict Lower East Side building. Photogenic fodder for two local girls who reached stardom.

Long after its stint as the Houston Hippodrome (Yiddish Theater) and, later, the “Sunshine Cinema” nickelodeon, the building itself fell on hard times. A local hardware salesman named Semel Goldman purchased the property and used the space as a warehouse until 1994.

It was during this time that rapping Queens natives Salt-n-Pepa came a-knockin’ and captured several scenes for its “Heaven ’n Hell” music video in 1994. You can see the walls in the background of the interior shots.

But the movie house is no longer. It closed at the end of January after a 17-year run and is poised for a multimillion makeover in the coming months. Nascent property owners at East End Capital and K Property Group – who shelled out $31.5 million in May 2017 – are poised to construct a nine-story development on the spot. That soulless monstrosity is to boast 65,000 square-feet of commercial office space and ground-floor retail, and should debut late 2019.

To that end, the developers are holding a congratulatory party tonight to “preview” their blah building. Fuck that.

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