Is Trader Joe’s Still Opening at Essex Crossing? [Updated]

Posted on: February 14th, 2018 at 5:00 am by

[Updated below] As widely reported, Trader Joe’s is coming to Grand Street at Essex Crossing sometime later this year. Or is it?

Messaging about its fate has grown somewhat ambiguous since plans were first announced in October 2016. Rumors and speculation are now circulating that the popular supermarket reportedly backed out of the project altogether. Most obvious is the fact that the Lower East Side location is not mentioned on the company’s website as “opening soon” like others currently in progress. Also, PR for Trader Joe’s isn’t too forthcoming on the timeline. (It’s still listed on the Essex Crossing website, though.)

Basically, there seems to be a disconnect between the two parties.

James Yolles of Risa Heller Communications, the public relations firm representing Essex Crossing, maintains that launch remains scheduled for later this year. And that the status quo still rules. “Nothing has changed, [Trader Joe’s is] under construction in Site 5 (145 Clinton) now and still expected to open in 2018.”

When pushed on a more concrete date, Yolles noted that it’s “just 2018” for now.

Meanwhile, Trader Joe’s itself is a bit more dodgy. In-house spokesperson Kenya Friend-Daniel told us that there is “no confirmed date at this time” for the opening. When asked if the Essex Crossing grocery was still in play for the Site 5 space, Friend-Daniel replied, “We are interested in bringing a Trader Joe’s to that location later this year, but we have nothing else to confirm. It is our goal now to post openings on our website closer to the opening date.”

“We are interested” is the operative phrase here. Interested. Would an enormous national grocery chain really employ this messaging several months out from an opening date? Wouldn’t it instead be something like, “opening is expected,” as Yolles stated?

Update: Yolles at Essex Crossing confirms that “We have executed a lease with Trader Joe’s. They are expected to begin construction within the next month and will open in 145 Clinton Street upon completion.”

The hyperlocal publication within the Seward Park Co-op, SPBuzz, first reported on this, and noted similar interactions with Trader Joe’s corporate.

It’s also worth noting that Trader Joe’s recently nixed its plans for a 14th Street outpost.

We’ll see how this shakes out.

Recent Stories

7-Story Matzo Factory Condos Top Out on Rivington Street

The Streit’s name hasn’t held court on the Lower East Side since demolition of 148-154 Rivington Street commenced in the summer of 2016. Now, in its place, teaser signage for the upper crust newcomer which just topped out last week. The token signal of apex – an American flag – was planted atop the seven-story […]

Homeless Man Found Dead this Weekend in Parked Van on Delancey Street

A homeless man was found dead on Saturday afternoon in a parked van on eastern Delancey Street. Police sources tell us that the owner of the van had allowed the homeless man to sleep in the vehicle, which was parked at the southeast corner of Pitt and Delancey Streets. (Like in the movie With Honors.) […]

100 Norfolk Penthouse Sells for Record Setting $6.73M

The cantilevered box of condos at 100 Norfolk Street debuted late last year, and became an instant eyesore, following in the grand tradition of Blue just across the street. Now, word is circulating that its crown jewel penthouse just closed for an eye-popping $6.73 million. The real estate PR machine is calling this transaction the […]

Little Italy Church Rectory Hits the Market as $14M Development Site

The dying carcass of Little Italy continues to get picked apart. Mere days after a devastating fire knocked out Angelo’s on Mulberry Street comes word that the Most Precious Blood Church is selling its rectory. (The church itself is on Baxter Street.) The fifty-foot-wide property in question, located at 109 Mulberry Street, currently houses the […]

Teen Chef Flynn McGarry Opens his ‘Gem’ on Forsyth Street

He’s nineteen-years-old and has the food industry smitten. Teen chef prodigy Flynn McGarry this week opened a new Lower East Side restaurant on Forsyth Street called Gem. It’s a dining concept with split personality, offering both a coffee shop vibe (like it’s predecessor Cafe Henrie) and place for deep-pocketed tasting menu seekers. The Living Room, […]