Veselka, Nom Wah, and Cafe Grumpy Join Market Line Roster

Posted on: February 7th, 2018 at 5:05 am by

Photo: The Market Line

With Phase II of Essex Crossing well underway at this point, developer consortium Delancey Street Associates has another ace up its sleeve. Announcing the first round of vendors joining the roster at the Market Line. The purported bazaar-like marketplace spans three blocks along Broome Street and will “bring together an eclectic mix of more than 100 locally sourced food, art, music and fashion vendors that reflect the character and culture of the LES.”

That “character and culture” will include stalls for neighborhood mainstays like Veselka and Nom Wah Tea Parlor.

According to the press release, when complete, the 150,000-square foot Market Line will not only be the largest market in New York City, it will be one of the largest in the world. And they say size doesn’t matter!

Photo: The Market Line

Anyway, the undertaking adjoins the new home for the 78-year-old Essex Street Market, whose current vendors are slated to move into the new space later this year.

Here’s the initial lineup of new vendors for the Market Line:

Veselka
Nom Wah
Cafe Grumpy
Ends Meat
Essex Pearl
Kuro-Obi by Ippudo New York
Pilot Kombucha
Schaller & Weber
Tortillería Nixtamal

Rohan Mehra, a Principal at the Prusik Group, which is spearheading the Market Line says, “We want the Market Line to be the everyday food-shopping destination for this incredible community. At the same time, the market format will provide an ideal opportunity for small local businesses to grow.”

Just in an upscale setting.

Recent Stories

Commissioner Overseeing Office of Nightlife Hosts Open Discussion on LES Tomorrow Night

When Mayor de Blasio first announced the Office of Nightlife last year, battle-hardened residents around the Lower East Side weren’t particularly pleased. Was this new bureau just a boon to the industry at the expense of communities? How effective would a liaison be? The appointment of former Sutra owner Ariel Palitz to “Night Mayor” likewise […]

‘Kodawari’ Coffee Shop Starts Grinding at 100 Forsyth Street

Gentrification 101: When upscaling a building on the Lower East Side, install a trendy coffee shop on the ground floor. Maybe even add a little gallery art as flare. That seems to be the narrative at 100 Forsyth Street, too, an address plagued with retail problems in recent years, likely due to ongoing renovations. Something […]

Are Angry Neighbors Egging Essex Crossing?

It would appear Essex Crossing has egg on its face. Literally. Most of the news coming out of mega-development is about the greatness of the housing stock (“Life’s never far from your doorstep” at the Rollins) or the imminent arrival of big-box retailers on Grand Street like Target and Trader Joe’s. Yet, it appears as […]

District Leaders Urge DOT Chair to Better Address Traffic Bottleneck at Grand and Clinton

The bottleneck blues continues at the junction of Grand and Clinton Streets. Being a major access point to the Williamsburg Bridge from the FDR, this spot perennially attracts a line of cars that usually snakes eastward for blocks. The addition of Essex Crossing in the immediate vicinity (residential and commercial) doesn’t help matters, either. Ongoing […]

Is the ‘Empire Records’ Broadway Musical a Bad Idea?

In the immortal words of The Doors, “The time to hesitate is through.” And keeping in that vein of logic, get ready for your favorite group of misfits to transform into a Broadway musical. That’s right, the crew from Empire Records (open til midnight!) is potentially turning into a theatrical production. Producer Bill Weiner recently acquired the […]