Extra Butter Teams up with Adidas for Sneaker Pop-Up on Stanton Street
Thanks to Extra Butter and Round Two, Hell Square is now attracting sneakerheads and street-style seekers. Tapping that enthusiasm, the newish owners of 101 Stanton Street plugged the recent vacancy of Ma Non Troppo with an Adidas pop-up shop.
The store is essentially a stunt to sell the new collaborative “Extra Butter x Adidas” sneaker. There is a treadmill onsite to test the footwear, plus NormaTex leg compression sessions for those interested. And everything looks straight from science lab.
The corporate pop-up launched last week and runs through this Friday; hours are 11am to 7pm.
Here’s more, via Sneaker News:
Inspired by VO2 Max training, Extra Butter will have complimentary services for runners to test the new sneaker on a Woodway treadmill. A recovery space will be provided as well, offering participants 20-minute NormaTex leg compression sessions as well as a series of free runs and yoga sessions. VO2 Max training measures the amount of oxygen that someone can utilize during an intense exercise session – which acted as inspiration for this offering’s colorway. Serving as the first collaboration for this updated running silhouette, pairs will exclusively be available at the pop-up shop.