‘Matter of Instinct’ Barbershop Begins Trimming on Orchard Street

Posted on: March 20th, 2018 at 5:06 am by

For the ground floor of 122 Orchard Street, the brief foray into a storefront office has concluded. Instead, the space has returned to its previous function as an upscale salon (remember Misin Shin?).

Matter of Instinct debuted on the block, just north of Delancey Street, last week. The masculine man haunt boasts plenty of wood, from the floors to the cabinetry. Plus, old school style barber chairs. And if the interior decor reminds you of the former Freemans Sporting Goods Barbershop that closed last year, it should. Ruben Aronov started the venue, and several former haircutters are behind the scissors here, so to speak. Barber roster – Mark Miguez, Greg Dasaro, Joey Tasca, Josh Livingston, and Ruben Aronov.

Pricing skews higher with a standard buzz cut costing $25, a haircut $50, and cut+shave $100.

Recent Stories

Commissioner Overseeing Office of Nightlife Hosts Open Discussion on LES Tomorrow Night

When Mayor de Blasio first announced the Office of Nightlife last year, battle-hardened residents around the Lower East Side weren’t particularly pleased. Was this new bureau just a boon to the industry at the expense of communities? How effective would a liaison be? The appointment of former Sutra owner Ariel Palitz to “Night Mayor” likewise […]

‘Kodawari’ Coffee Shop Starts Grinding at 100 Forsyth Street

Gentrification 101: When upscaling a building on the Lower East Side, install a trendy coffee shop on the ground floor. Maybe even add a little gallery art as flare. That seems to be the narrative at 100 Forsyth Street, too, an address plagued with retail problems in recent years, likely due to ongoing renovations. Something […]

Are Angry Neighbors Egging Essex Crossing?

It would appear Essex Crossing has egg on its face. Literally. Most of the news coming out of mega-development is about the greatness of the housing stock (“Life’s never far from your doorstep” at the Rollins) or the imminent arrival of big-box retailers on Grand Street like Target and Trader Joe’s. Yet, it appears as […]

District Leaders Urge DOT Chair to Better Address Traffic Bottleneck at Grand and Clinton

The bottleneck blues continues at the junction of Grand and Clinton Streets. Being a major access point to the Williamsburg Bridge from the FDR, this spot perennially attracts a line of cars that usually snakes eastward for blocks. The addition of Essex Crossing in the immediate vicinity (residential and commercial) doesn’t help matters, either. Ongoing […]

Is the ‘Empire Records’ Broadway Musical a Bad Idea?

In the immortal words of The Doors, “The time to hesitate is through.” And keeping in that vein of logic, get ready for your favorite group of misfits to transform into a Broadway musical. That’s right, the crew from Empire Records (open til midnight!) is potentially turning into a theatrical production. Producer Bill Weiner recently acquired the […]