Eleven Madison Park Teams up with International Center of Photography for LES Events Space
Essex Crossing developers Delancey Street Associates yesterday announced a formalized partnership between hospitality group Make it Nice and the International Center of Photography. The Eleven Madison Park co-owners Will Guidara and Daniel Humm have paired with the ICP to host private events on the top two floors of the museum’s new home. It’s being touted as the “cultural anchor of Essex Crossing” – a mouthwatering opportunity, no doubt.
As previously reported, the city-based institution purchased a pair of commercial condo units at 242 Broome Street (aka Site 1) at the end of last year. The new digs span an entire city block, and will offer enough real estate to combine both the museum and school, which had been separated when the former moved to 250 Bowery in 2015. Their footprint spans 40,000 square-feet of space divided between the stout four-story structure and the ground floor of the main residential tower, but connected by a set of so-called “soho stairs.”
The ICP will conclude its Bowery tenancy after the Fall 2018 exhibition; it’ll open at Essex Crossing in summer of 2019.
“Will and Daniel are the best in the world at what they do and have always been huge supporters of the arts. Bringing them together with the world’s pre-eminent photography institution is a match made in heaven,” said Rohan Mehra, a Principal at the Prusik Group who is spearheading the food and retail components of Essex Crossing. “This partnership will complement the over 100 local food market and art vendors we are bringing to The Market Line directly across the street.”
And the gold rush continues…