The David Bowie Takeover of Broadway-Lafayette Station (and Return of ‘David Bowery’)

Posted on: April 17th, 2018 at 5:00 am by

On his old turf, a massive advertising undertaking celebrating the life of David Bowie. Mere yards from his former residence, his likeness looms large. Both at street level and beneath.

An enormous advert above the Broadway-Lafayette subway station – sponsored by Spotify – promotes the new exhibit at the Brooklyn Museum (i.e. David Bowie is”). It takes the two-billboard real estate on East Houston Street most often purchased by H&M. In the station itself, meanwhile, there is a complete takeover. Vinyl posters affixed to the tiles on mezzanine level highlight various career milestones. His face is everywhere…

What’s more, the anonymous artist behind last year’s David Bowery stunt reprised the role with a gigantic replica of the street sign.

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