Bowery Gallery to Visit ‘Mad Day Out’ with The Beatles

Posted on: May 22nd, 2018 at 5:09 am by

Photo: Amazon

Beatlemaniacs are in for a treat … in the form of rare photographs.

As the story goes, one fine summer day back in July 1968, British photographer Tom Murray photographed Paul, John, George, and Ringo throughout the streets of London. The shoot took place quite literally on the run, so as to avoid screaming Beatles fans in hot pursuit. This frenzied dash around the city was the inspiration for the collection of images: “The Mad Day: Summer of ’68.” These images would prove to be the final publicity shoot for the Fab Four together (they broke up in 1970), and are often hailed the most significant color photos of the band.

Here’s where it gets interesting. When Tom processed the shots, he edited them down to twenty three slides, taking advice from a friend who said “keep the best, ditch the rest.” Thus, the negatives from the rest of the “Mad Day” sat in his desk for 23 years. Fast forward to 1986, when he rediscovered them while moving to LA. He didn’t publish the complete series, though, until he met gallerists Rick and Irene Rounick, founders and owners of Soho Contemporary Art.

The Rounicks are reportedly ecstatic to bring Tom and the Mad Day Collection back to New York. “Tom is a great photographer and our Gallery is thrilled to welcome him back to the family.”

The photographs, available in a 20 X 24 format size, are hand-signed and numbered from a limited-edition series of 185. They are also available in a 30 X 40 format size, hand-signed and numbered from a limited-edition series of only 50.

The full collection is on display at Soho Contemporary Art (259 Bowery), with a private VIP reception celebrating the 50th year on May 31. It’ll be open to the public starting June 1 and run through June 16. Get there, but make sure your credit card limit isn’t maxed out…

The book comes out July 28.

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