Exhuming ‘Be My Baby’ and a Strange 1965 Visit to Parisi Bakery on Mott Street [VIDEO]

Posted on: July 20th, 2018 at 5:09 am by

Thump-thumpthump-thwack. The night we met I knew I needed you so…

It’s one of the most iconic song openers in pop history, and it’s inextricably linked to Little Italy. Both in song and film.

Director and native son, Martin Scorsese, famously synchronized “Be My Baby” by the Ronettes to the opening credits of Mean Streets. The needle-drop heard round the world in 1973. The movie, of course, features several scenes across the streets of Little Italy. But the connection to place is deeper.

Ten years earlier, Phil Spector’s famous girl group shot a strange music video in the area. Predominantly in front of Parisi Bakery at 198 Mott Street, with the Empire State Building in the background. It aired during the onetime Murray The K – It’s What’s Happening, Baby TV special, hosted by the legendary rock-n-roll radio deejay.

Scope out the footage of Mott Street and the Parisi Bakery. The treatment itself is rather strange, with the three Ronettes crowding out a preppy guy who seems more interested in stuffing a hot dog down his throat. They then duck into the legendary business, and exit with three sandwiches. Murray the K concludes the clip by appearing from the basement level.

The Ronettes – Veronica Bennett (later known as Ronnie Spector), her older sister Estelle Bennett, and their cousin Nedra Talley – hailed from Spanish Harlem, and would eventually tour with The Beatles. “Be My Baby” is arguably their most well-known song, penned by Phil Spector, Ellie Greenwich, and Jeff Barry. It was recorded in 1963.

Recent Stories

Whole Foods Hogs Sidewalk with Amazon Prime Now Delivery Bike Fleet

The Whole Foods on the Bowery thinks it owns the sidewalk. Just look to the entrance, where a gaggle of delivery bikes, with long flatbeds hitched, are parked awaiting parcels. It even wraps around onto the Bowery. This is the fleet of vehicles whose sole purpose is fulfilling Amazon’s Prime Now delivery service. The sidewalk […]

Someone is Growing Corn Stalks on Delancey Street

Talk about farm to table… A guerrilla farmer is growing corn on Delancey Street, but you wouldn’t necessarily notice on first passing. The decrepit flower box outside the Allen Mall Bathhouse on Delancey Street is chock full of plantings. And the growing glut of crap behind it keeps you away. Gaze there, though, and you’ll […]

Rivington House Sells to Mystery Buyer for $160M

The saga of Rivington House continues this week with news of its sale. Indeed, three years after Slate Property Group, China Vanke Co., and Adam America Real Estate together purchased the property, the ownership team is cashing out. Price paid for the real estate was $116 million; sale price is $159.6 million. For the moment, […]

Report: Tenant Files Lawsuit Over Alleged Roach Infestation at 261 Broome Street

A new tenant at 261 Broome Street filed a lawsuit against the landlord, claiming that an alleged roach infestation forced her to leave after only four days on-premise back in June. The complaint, filed this week in Manhattan Supreme Court by Julia Perry, alleges that the infestation was so severe that the critters even found […]

‘Douzo’ Sushi Opens on Delancey Street

Two years after the closure of Berkli Parc, the southwest corner of Allen and Delancey Streets is finally active again. The plywood shed was recently removed to reveal terra-cotta marquee and identity of the next tenant – Douzo. For the new venture, Sushisamba veteran Koji Kagawa teamed up with Chatchai Huadwattana of the Chace Restaurant […]