Exhuming ‘Be My Baby’ and a Strange 1965 Visit to Parisi Bakery on Mott Street [VIDEO]

Posted on: July 20th, 2018 at 5:09 am by

Thump-thumpthump-thwack. The night we met I knew I needed you so…

It’s one of the most iconic song openers in pop history, and it’s inextricably linked to Little Italy. Both in song and film.

Director and native son, Martin Scorsese, famously synchronized “Be My Baby” by the Ronettes to the opening credits of Mean Streets. The needle-drop heard round the world in 1973. The movie, of course, features several scenes across the streets of Little Italy. But the connection to place is deeper.

Ten years earlier, Phil Spector’s famous girl group shot a strange music video in the area. Predominantly in front of Parisi Bakery at 198 Mott Street, with the Empire State Building in the background. It aired during the onetime Murray The K – It’s What’s Happening, Baby TV special, hosted by the legendary rock-n-roll radio deejay.

Scope out the footage of Mott Street and the Parisi Bakery. The treatment itself is rather strange, with the three Ronettes crowding out a preppy guy who seems more interested in stuffing a hot dog down his throat. They then duck into the legendary business, and exit with three sandwiches. Murray the K concludes the clip by appearing from the basement level.

The Ronettes – Veronica Bennett (later known as Ronnie Spector), her older sister Estelle Bennett, and their cousin Nedra Talley – hailed from Spanish Harlem, and would eventually tour with The Beatles. “Be My Baby” is arguably their most well-known song, penned by Phil Spector, Ellie Greenwich, and Jeff Barry. It was recorded in 1963.

Recent Stories

Taco Mix Opens Lower East Side Restaurant on Delancey Street

Taco Mix just launched its newest city outpost. Headquartered on Delancey Street, the fast casual establishment is a year in the making, and began serving last week. Founded on 116th Street in 1991, Taco Mix is known for its al pastor tacos, and considered by many as one of the city’s best. The Spanish Harlem-based […]

Street Artist Fixes ‘27 Club’ Mural on Rivington Street

Friends don’t let friends have their murals tagged without recourse. For the “27 Club” piece on Rivington Street, it meant Hektad to the rescue. You’ll recall that earlier this month, a group of no-name taggers scrawled over the headshots painted by Eduardo Kobra. This action prompted a response letter from the community about how amateur […]

Local 138 Reopens on Friday with New Orchard Street Bar

It took four months, but the reboot of Local 138 is days from opening at its new Orchard Street home. Local 138, which had occupied its namesake Ludlow address since 1996, announced the closure and move and impending move to 181 Orchard back in January. Work has been underway since. A downsizing not entirely its […]

NYPD Shut Down Adidas 99-Cent Sneaker Stunt on the Bowery Yesterday After it Turned Violent

Police yesterday morning shut down an out-of-control Bowery pop-up selling a limited-edition sneaker collaboration between adidas and AriZona Iced Tea. The huge crowds were the collective answer to the question, what happens when you sell a rare sneaker for 99 cents? The collaboration yielded two limited-quantity styles – Yung 1 and Continental. Both were available […]

Watch this Brazen Tagger Desecrate Louis Vuitton Logo on Ludlow Street

It’s clear that the locals aren’t too thrilled with the invasive Louis Vuitton pop-up at Ludlow and Rivington Streets. And one brazen tagger proved it. Midday Wednesday, a youngster jumped onto the building’s garbage bin and quickly spray-painted over the company logo. The graffiti lasted for a couple hours before it was buffed away. As […]