Target Cuts Ribbon at Essex Crossing Ahead of Sunday Grand Opening

Posted on: August 15th, 2018 at 5:18 am by

Target is poised to open another small format location on the Lower East Side this week. To mark the occasion, corporate held a special ribbon-cutting event yesterday evening for store employees and community VIPs.

New signage was installed just before the celebration, which also included the Target mascot. Take a look inside…

Perhaps fanfare will be toned down during the official grand opening this weekend (August 19) in the wake of the PR stunt on East 14th Street last month (never frgt TRGT). Meanwhile, it appears Target co-opted neighborhood iconography for its store experience.

it begins. (aka it ends…) #LES #GrandSt #target

A post shared by Phil Cialdella (@wonderlousmusic) on

The fifteen-story residential building in which Target resides is built on Essex Crossing Site 5 and calls itself The Rollins. Appropriating the name from for Jazz saxophonist Sonny Rollins who lived in one of the tenements destroyed by this very project.

The development boasts 211 rental units (half affordable), a potential school facility, and public park on the Broome Street perimeter. Leasing for the apartments went live back in March and is pretty much unaffordable, despite the net-effective free month of rent – studios start at $2,945 per month; one-bedrooms at $3,855 per month; two-bedrooms at $5,400 per month; and three-bedrooms at $7,295 per month. The affordable stock starts at a bottom-dollar $519 per month.

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