New Signage for Trader Joe’s at Essex Crossing, Opening Next Month

Posted on: September 10th, 2018 at 5:03 am by

Photo: Dean Mellis

While Target’s much-ballyhooed opening date on Grand Street already came to pass, its big-box neighbor is still on the horizon. Timetable to completion for the Trader Joe’s at Essex Crossing (i.e. The Rollins building on Site 5) reverted back to fall 2018.

Wait longer.

Back in March, the official word was that Trader Joe’s would debut this summer, around the same time as Target. In fact, the new, revised launch date is sometime next month. Signage is already in place near the entrance to Target, teasing with “see you soon.”

Gaining a Trader Joe’s is a watershed moment for the Lower East Side, and will likely steal business from Fine Fare just across the way. The latter might suffer a great deal, though. The gourmet grocery is set to occupy roughly 30,000 square-feet on the lower level of the new building, slightly less than half of the building’s total commercial space.

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