Rent Hike Forces Häagen-Dazs Out of Chinatown After 41 Years

Posted on: September 20th, 2018 at 5:00 am by

Photo: Google Maps

The longstanding Häagen-Dazs ice creamery in Chinatown will soon close its doors at the corner of Bayard and Mott Streets. The store has been at 53 Mott Street since 1977.

A purported rent hike is the culprit, ending the decades-long tenure. The $10,000-per-month lease is up November 30, which doubles as the final day in business. Current owner Chusheng Wong, who took over the business in 2010, allegedly couldn’t sustain at the higher rate.

Reuben Mattus co-founded the ice cream company with his wife, Rose, in 1959. Both were immigrants of Polish descent who eventually met in Brownsville, Brooklyn. He and his daughter Doris later opened the first Häagen-Dazs shop on Montague Street in 1976. The Chinatown store followed a year later.

Mattus coined the Danish-sounding Häagen-Dazs as a tribute to Denmark’s favorable treatment of its Jewish population during the Holocaust, adding an umlaut which does not exist in Danish.

The Mattus clan sold Häagen-Dazs to the Pillsbury Company in 1983 for $70 million. It’s now owned by General Mills.

Recent Stories

NYPD Shut Down Adidas 99-Cent Sneaker Stunt on the Bowery Yesterday After it Turned Violent

Police yesterday morning shut down an out-of-control Bowery pop-up selling a limited-edition sneaker collaboration between adidas and AriZona Iced Tea. The huge crowds were the collective answer to the question, what happens when you sell a rare sneaker for 99 cents? The collaboration yielded two limited-quantity styles – Yung 1 and Continental. Both were available […]

Watch this Brazen Tagger Desecrate Louis Vuitton Logo on Ludlow Street

It’s clear that the locals aren’t too thrilled with the invasive Louis Vuitton pop-up at Ludlow and Rivington Streets. And one brazen tagger proved it. Midday Wednesday, a youngster jumped onto the building’s garbage bin and quickly spray-painted over the company logo. The graffiti lasted for a couple hours before it was buffed away. As […]

Katz’s Adjacent Retail Condo Sells for Record $89M

The hot pastrami sandwich at Katz’s Deli costs $22.95; the ginormous commercial condo in Ben Shaoul’s luxury development next door costs $89 million. Developer Ben Shaoul reportedly sold the retail portion of the building to the AR Global affiliate New York City REIT. Stated sale price is $88.75 million, which makes it the most expensive […]

Man’s Throat Slashed in Barbershop Bloodbath on Stanton Street

A 27-year-old man was slashed inside a barbershop on Stanton Street yesterday morning. The unidentified victim was attacked at about 11:15am while inside First Choice Barbers at 156 Stanton Street. The attacker, 35-year-old Aldo Corniel, slashed the customer in the throat; a third man saved the day by bashing the assailant with a fire extinguisher. […]

Doyers Street ‘Asphalt Art’ Ahead of Chinatown Seasonal Streets Closure

The third annual “Chinatown Seasonal Streets” initiative is upon us. As part of the program, select streets are closed to traffic to create public pedestrian space. The temporary plazas are also decorated with so-called Asphalt Art. Doyers Street had been the pilot, but this year sees the inclusionof a 5,370 square-foot area of Mott Street […]