‘Sel Rrose’ on the Bowery Expands with Montauk Acquisition

Posted on: September 19th, 2018 at 5:04 am by

More than five years into operations, the seafood-heavy Sel Rrose is headed out east. Like so many other Manhattan brands, the Delancey Street bar-restaurant is opening a new location in Montauk.

Owner Kristin Vincent, the same prolific proprietor behind nearby Home Sweet Home and basement club Fig 19, purchased the building that formerly housed the Zum Schneider annex. She reportedly closed on the deal for 4 South Elmwood Avenue last week for $2.75 million.

Vincent plans to fully renovate the corner building and open Sel Rrose Oyster Bar and Restaurant sometime in April 2019.

Sel Rrose opened at the southeast corner of Bowery and Delancey in June 2013. The name itself derives from the female alter ego of French artist Marcel Duchamp, Rrose Sélavy. The moniker was apparently fashioned after his favorite phrase: “Eros, c’est la vie”; but it has the dual translation of “pink salt.”

[h/t 27 East]

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