‘Cha Cha Matcha’ Preps New NoHo Locale
Cha Cha Matcha is expanding its Manhattan reach with a new NoHo locale, its third overall.
The Instagram-friendly cafe is poised to open at 327 Lafayette Street, the through-block space previously occupied by the Jacques Torres chocolate shop.
Store canopy is up. Expect an opening in the coming weeks.
Cha Cha Matcha – co-founded by Matthew Morton and Conrad Sandelman – debuted in July 2016 at 273 Broome Street, and quickly expanded with a midtown outpost. As the name suggests, the business specializes in Matcha tea (powdered green tea leaves). And they’re obviously targeting customers to share on Instagram (so-called “Millennial Pink” has been proven successful on the social network).
Of added note – the new tea spot is opening just around the corner from MoMaCha, which is now in some steep legal troubles.