Dumbo’s ‘Matchaful’ Expands to SoHo with Chefs Counter Presence

Posted on: October 9th, 2018 at 5:03 am by

Several years ago, we remarked how the midsection of Lafayette Street had become a so-called “Latte Lane,” given the number of coffee shops along the corridor. Now it seems like tea is gaining ground. That of the Matcha variety.

Cha Cha Matcha near the corner of East Houston now has company just a few blocks south. At least temporarily. Signage at 226 Lafayette announces the imminent arrival of Matchaful, which has been on Jay Street in Dumbo for years and also supplies tea to more than seventy area coffee shops. It takes over from Wylie Dufresne’s brief collaboration, Du’s Donuts.

This Manhattan expansion is part of the whole Chefs Counter operation next door.

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