Floating Billboard Barges are the New Reality for LES Waterfront

Posted on: October 26th, 2018 at 5:00 am by

With the gold rush of the Lower East Side waterfront comes the vultures.

Several readers have noticed the recent influx of billboard barges floating across the East River. As this area continues to gentrify, and with the prospect of three new large-scale luxury developments looming, those eyeballs are obviously evermore valuable to advertisers.

Such tactics have been a reality in these parts for the last several weeks.

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