Trader Joe’s Debuts on the Lower East Side Tomorrow Morning
The new Essex Crossing outpost – situated in the basement of 400 Grand Street – is lucky number seven for the ubiquitous grocery store in Manhattan. It’s being lauded as the biggest Trader Joe’s on the eastern seaboard, measuring over 30,000 square-feet (bet those aisles are still tight, though).
A ceremonial lei-cutting will take place at 7:55am tomorrow morning (October 19), and the grand opening celebration will continue throughout, with live music, food tastings, giveaways, etc.
The real question is, how much longer can Fine Fare last with the one-two punch of Trader Joe’s and Target in its backyard?