‘Mrs. Maisel’ Stunt Revives Carnegie Deli on Lafayette Street for One Week

Posted on: November 26th, 2018 at 5:06 am by

Carnegie Deli met its demise in December 2016 after eighty years in business on the Upper East Side. Thanks to a creative marketing stunt for The Marvelous Mrs. Maisel comedy series, the business is revived for one week only.

Though, nowhere near the original location.

From December 1 through December 8, the storefront at 201 Lafayette Street will transform into the Carnegie Deli. The nostalgia trip is bankrolled by Amazon, the platform on which The Marvelous Mrs. Maisel airs. A special menu item is also available for the pop-up – “The Maisel” sandwich for 99 cents, which includes pastrami, salami, and coleslaw on marble rye.

Season premiere is December 5.

Recent Stories

Clayton’s Corner: Martha Cooper to Middle Collegiate

Clayton Patterson sent his latest dispatch of imagery from his recent neighborhood walkabouts. The latest Clayton’s Corner is here. Legendary graffiti photographer, Martha Cooper, standing beside a payphone in Astor Place that features one of her iconic images. NY PopsUp spent last weekend at the International Center of Photography on Essex Street. It drew crowds […]

Upside Pizza Slinging Slices in Little Italy

Upside Pizza is now serving at the former home of Pomodoro in Little Italy. It opened on Spring Street this past Wednesday. Founder Noam Grossman and partners Eli and Oren Halali (behind 2 Brothers and Taqueria Diana) had been renovating 51 Spring Street since the fall. The pizza parlor opted for a gut renovation, resulting […]

Jing Fong Workers Protest Dining Room Closure and Rumored Shutdown

Despite the brisk weather, several dozen union members and Jing Fong employees rallied Tuesday morning in front of the East West Bank on Centre Street to save save the iconic dim sum restaurant. Advocates called on the Chu family, which owns the Elizabeth Street property (and the aforementioned bank), to stop killing Chinatown and to keep […]

Forever Stalled Delancey Street Condo Tower is Finally Rising

Stop the press – there is actual real world progress to report on a long-stalled development at the east end of Delancey Street. The 12-story “boutique condo” at the corner of Delancey and Pitt Streets has seen some serious progress in recent months, after spending most of its life cycle as a stalled steel skeleton. […]

Asian Man Pummeled Outside East Broadway Station in Latest Biased Attack

An Asian man was assaulted in an unprovoked attack outside the East Broadway subway station Tuesday night, adding to a recent spate of biased assaults against Asians across the city. Cops said the 56-year-old victim was entering the F train station – the Rutgers Street entrance by Woo’s Wonton King – at about 8:50pm when […]