Supreme Angers by Defacing Street Art with ‘Blessed’ Flyposting

Posted on: November 13th, 2018 at 5:07 am by

Call it supreme street drama.

Skatewear brand Supreme upset at least one street artist over the weekend by spreading its flyer campaign across every surface of the Lower East Side. Among others, the handbills, which advertise the new “Blessed” skate video, were wheat-pasted along the facade of 26 First Avenue. The landlord had reportedly commissioned art by Sacsix to appear on the ground-level outside Spiegel (it’s a way of promoting the business).

The ads throughout the neighborhood were enough to cause swift backlash against Supreme, as evidenced by the brief appearance of the “art not ads” graffiti slapped to its Lafayette Street headquarters yesterday.

“There’s no respect for disrespect” says Spiegel owner Shmuel Avital. “We are a place which prides ourselves in being part of the community. For a New York brand like Supreme to pay flyposters to cover the neighborhood with their illegal adverts shows a lack of respect for the city where they are based and for the artwork of real creatives, who do it for passion not money.”

Avital contacted Supreme after the incident, asking why the walls should be used to promote their products and whether the company will repair the damage. He apparently did not receive a reply.

“I don’t have a problem with illegal, corporate advertising posters,” Sacsix told us via text. “I used to work in advertising. My issue is when the corporate posters are blatantly placed over the work of artists.”

“However, a brand like Supreme should be true to themselves and support the street arts, not cover them.”

As previously reported, Supreme will take up temporary residence inside the historic Germania Bank Building on the Bowery in the coming months. It’s a brief relocation while the company remodels its current store.

Do street artists have an argument here, or is this part of the natural open-air evolution of public street walls?

Recent Stories

The Year of the Rat Scurries In

It’s the Year of the Rat! This week marks the 21st year of New York City’s Lunar New Year celebration, and no doubt the organizers are scurrying around in preparation for a veritable smorgasbord of festivities. As in years past, the festivities will kick off with the explosive Firecracker Ceremony Saturday morning at 11:00am (January 25) […]

Public Hotel-Adjacent Condo Ascends 4 Stories

The north end of Chrystie Street continues its gilded march toward luxury. Despite the scruffy park at its doorstep. Owner-developer KD Sagamore, which scooped up 199 and 201 Chrystie over the last several years for a combined $20 million, filed for re-development back in December 2017. The plans included merging both parcels into one tax lot, […]

Fat Baby Replacement Evicted Before Ever Opening

The Fat Baby space is again up for grabs. Eviction papers were taped to the door last week, indicating that the latest proposal for the Suave Bar and Restaurant is dead in the water. Suave was the third suitor in the last year for 112 Rivington Street. Principal Erinson Salce (of Sahara East on First […]

Christopher Marte Launches City Council Campaign for 2021

Christopher Marte is jumping back into the City Council election ring. With three-time Councilmember Margaret Chin terming out next year, the local politician is looking to capitalize early on the District 1 seat. Essentially building on the momentum he created during the 2017 election that gave Chin a run for her money. (The incumbent squeaked […]

The Delancey Street ‘Rainbow’ is No More

Discount retailer, Rainbow, is no longer part of the Lower East Side landscape. The longtime store at 110 Delancey Street is now closed up for good. Employees told us back in October that the lease expired, and wasn’t renewed. This particular store had been at 110 Delancey for well over a decade. At one point […]