Iconic ‘Pearl River Mart’ to Run Shop at Museum of Chinese in America
Chinatown classic Pearl River Mart, which was on the brink just a couple years ago, has since rebounded and just joined forces with the Museum of Chinese in America.
The collaboration – the MOCA Shop – will debut on February 5, timed to coincide with the Lunar New Year.
Founded in SoHo in 1971 by husband-wife team Ching Yeh and Ming Yi Chen, the family-owned Asian emporium spent decades selling Chinese home goods and culture to New Yorkers. Their fifteen-year tenure at 477 Broadway concluded in 2016 when the landlord jacked the rent with a five-fold increase. But Pearl River Mart rebounded a year later with two locations, TriBeCa and Chelsea Market.
The museum store will sell a “curated collection of items that hold great meaning in Chinese American culture, rotating merchandise from up-and-coming Asian American designers and makers, and limited edition memorabilia highlighting major MOCA exhibitions and artists.”