Is ‘Moishe’s Bake Shop’ on 2nd Avenue Cooked?

Posted on: December 7th, 2018 at 9:38 am by

It might be time to sound the alarm for Moishe’s Bake Shop.

The Real Deal reported yesterday that investor Jay Schwimmer recently signed a 21-year lease on the entire building at 115 Second Avenue. For all three floors, in fact, including Moishe’s Bake Shop. Occupancy could begin as soon as March, the lease start date.

Eponymous owner Moishe Perl, also the landlord (p/k/a Pearl Roth Realty Inc.), reportedly added an option in the deal for Schwimmer to buy the property.

Moishe’s Bake Shop is a neighborhood favorite that’s been on Second Avenue (at East 7th Street) since the seventies. It’s believed to have opened in 1972. The last several years have seen numerous rental listings for the retail space that ultimately went bust. The latest, back in January, was disproven by Perl himself to blogger Jeremiah Moss.

Guess he changed his tune.

Recent Stories

Max Fish Finally Confirms Closure, Announces Hunt for New Space

The six-year-old Max Fish reboot at 120 Orchard Street is not reopening. The bar closed at the outset of the pandemic and did not return. Back in September, we broke the news that Max Fish co-owner (and founder), Ulli Rimkus, is trying to sell the assets (Ulli Bar Corp) to a different corporate entity. Paperwork […]

SantaCon NYC Bar Crawl Canceled Due to COVID-19

Santa Claus isn’t coming to town, after all. The novel coronavirus also came for SantaCon. The annual day of debauchery was canceled just like everything else in 2020. According to the official SantaCon website, all of the reindeer “Got the ‘rona,” scrapping the usual shitshow of costumed, drunken revelers parading around the city. “Once it […]

On the Lower East Side, a Tribute to Soccer Great Maradona

Soccer fans the world over continue to mourn the loss of legendary Diego Maradona. He died last Wednesday of a heart attack at the age of 60. Here on the Lower East Side, a twenty-foot mural of the man in Mechanics Alley has become a de-facto memorial. The black-and-white profile, painted by BKFOXX as part […]

Arlene’s Grocery on ‘Life Support,’ Closing February 1

With live music in total freefall for the pandemic-fueled duration, performance venues are barely hanging on. Here on the Lower East Side, iconic rock venue Arlene’s Grocery is officially on the endangered list. The establishment at 85 Stanton Street made a serious public appeal over the Thanksgiving weekend in an attempt to try and stave […]

Vision Urbana Donates 1,500 Turkeys to NYCHA Residents in Largest Turkey Drive on the Lower East Side

The turkeys are coming! This week, Vision Urbana announced the largest ever turkey drive on the Lower East Side. It’s a feat which provides turkeys to over 1,500 families in NYCHA this Thanksgiving. Door-to-door turkey drop-offs have already begun, via Vision Urbana’s food pantry home delivery network. Just in time for folks to have their […]