Is ‘Moishe’s Bake Shop’ on 2nd Avenue Cooked?

Posted on: December 7th, 2018 at 9:38 am by

It might be time to sound the alarm for Moishe’s Bake Shop.

The Real Deal reported yesterday that investor Jay Schwimmer recently signed a 21-year lease on the entire building at 115 Second Avenue. For all three floors, in fact, including Moishe’s Bake Shop. Occupancy could begin as soon as March, the lease start date.

Eponymous owner Moishe Perl, also the landlord (p/k/a Pearl Roth Realty Inc.), reportedly added an option in the deal for Schwimmer to buy the property.

Moishe’s Bake Shop is a neighborhood favorite that’s been on Second Avenue (at East 7th Street) since the seventies. It’s believed to have opened in 1972. The last several years have seen numerous rental listings for the retail space that ultimately went bust. The latest, back in January, was disproven by Perl himself to blogger Jeremiah Moss.

Guess he changed his tune.

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