Is ‘Moishe’s Bake Shop’ on 2nd Avenue Cooked?

Posted on: December 7th, 2018 at 9:38 am by

It might be time to sound the alarm for Moishe’s Bake Shop.

The Real Deal reported yesterday that investor Jay Schwimmer recently signed a 21-year lease on the entire building at 115 Second Avenue. For all three floors, in fact, including Moishe’s Bake Shop. Occupancy could begin as soon as March, the lease start date.

Eponymous owner Moishe Perl, also the landlord (p/k/a Pearl Roth Realty Inc.), reportedly added an option in the deal for Schwimmer to buy the property.

Moishe’s Bake Shop is a neighborhood favorite that’s been on Second Avenue (at East 7th Street) since the seventies. It’s believed to have opened in 1972. The last several years have seen numerous rental listings for the retail space that ultimately went bust. The latest, back in January, was disproven by Perl himself to blogger Jeremiah Moss.

Guess he changed his tune.

Recent Stories

Levain Bakery to Open First Downtown Location on Lafayette Street Next Week

In a first, Levain Bakery is headed downtown. News that we first reported in March 2019. Now, more than a year after breaking the news, the sweets shops confirms that next Wednesday (February 26) is the opening date at 340 Lafayette Street (at Bleecker Street). Teaser signage in the window had promised this debut as […]

Hoy Wong Restaurant Fades After 42 Years on Mott Street

A Chinatown stalwart is now retired. The Hoy Wong restaurant at 81 Mott Street closed down last weekend. A handwritten sign on the front door explains that the lease was up, and ownership elected to retire instead of renew. The eatery spent 42 years in the neighborhood and a popular pit-stop for locals and tourists. […]

Scarr’s Pizza is Planning a Second Location at a Midtown Food Hall

Out of nowhere, news that Scarr’s Pizza is expanding to include a second city location this spring. Eater had the scoop yesterday, citing the website of the architecture firm Le Whit, which lists the pizzeria as client. The new location is similarly small – 250 square-feet, but “reiterating the restaurant’s current branding” with its “retro […]

Talkin’ ’bout My Generation: Memories of Bill Graham and the Fillmore East

While working on our story about the new “Bill Graham and The Rock & Roll Revolution” exhibit at the New-York Historical Society, this reporter started collecting personal stories and memories of Graham’s legendary music venue, the Fillmore East. Located on Second Avenue and East 6th Street, the building began life in 1926 as The Commodore, […]

Chatham Square Library Closed for ‘Building Repairs’ Until Next Month

The Chatham Square Library is currently down for maintenance. The so-called “building repairs and improvements” are scheduled to last through February 29, with the library itself to reopen the following Monday (March 2). Until then, borrowers can return books and periodicals to the Seward Park branch just down East Broadway. The Chatham Square branch of […]