WeWork Founder Brings ‘Selina’ Hotel Project to the Bowery

Posted on: December 7th, 2018 at 5:00 am by

Finally complete after years of construction, 138 Bowery is ready for the big-time, and with an identity to boot.

Backed by WeWork founder Adam Neumann, Selina is a multipurpose hospitality endeavor that marries co-working options with hotel rooms, retail, and food offerings.

The lodge features 90 keys designed in collaboration with local artists and designers, a 6,000 square-foot outdoor terrace and a 6,000-square-foot rooftop bar, plus a 3,000 square-foot retail space on the Bowery.

The Bowery property will reportedly become a flagship for the international brand, which currently boasts dozens of locations globally.

The Selina building was developed by Emmut Properties, which shelled out $45.25 million in October 2015 for the long-vacant stretch of former lighting stores comprising 134-142 Bowery. It effectively erased more than two hundred years of invaluable area history. Indeed, number 140 dated back to the 1790s and was originally owned by men associated with the butchering trade. It was later a shoe store and millinery (“Callahan the Hatter”), among other functions. As a testament to its perseverence, the architecture persevered for more than two centuries; until 2011, when the owner lopped off the trademark dormers to nullify any possibility of landmarking.

Now the block between Delancey and Grand Streets is a new hotel row for the Bowery. Indeed, Marriott’s proposed Moxy hotel will eventually rise just across the street (another Emmut Properties development); CitizenM just debuted up the block; and the Sohotel continues its legacy a few steps away.

How many hotels is too many?

Recent Stories

Entrance to Broadway Lafayette Goes Under the Knife (Again)

One of four main entrances to the Broadway-Lafayette subway station just (partially) closed for an extended period. The shutter, albeit temporary, is the second time for this particular stairwell in the two years since development began at the southwest corner of Lafayette and East Houston. A large sign on the sub-level landing announces the closure […]

An Elon Musk Space on Rivington Street?

Until 106 Rivington Street fulfills its destiny as the next Hell Square nightspot, this. A tunnel construction company? A tipster was out front last night and snapped a few photos before security stepped in. Below a “boring” neon sign, the sparse space is occupied by something called The Boring New York Company. There is a […]

Man Repeatedly Slashed on Rivington Street Yesterday Morning

When someone asks you if you’re a gang member, just keep walking… Early yesterday morning, at around 5am, a man was slashed across the torso near the corner of Rivington and Ridge Streets. Police said that two assailants, male and female, approached another guy and asked if he was a gang member. When the victim […]

My Time Recording the Buzzcocks’ Pete Shelley During his Lower East Side Years

Beloved Buzzcocks frontman Pete Shelley passed away of a suspected heart attack last week (December 6). Ken Lockie, singer-songwriter and sometime collaborator with John (Rotten) Lydon of Public Image Ltd., fondly recalls his time behind the board with Shelley thirty years ago in Williamsburg and on the Lower East Side. Pete Shelley was a charming, likable, […]

Cristin Tierney Gallery Takes Space on the Bowery

The decade-running trend of Chelsea gallery refugees quartering on the Lower East Side continues with news of another. The Cristin Tierney gallery just signed a lease to take over 219 Bowery. It sits one store south of the Camper Lab concept shop, both of which formerly comprised the Chair Up restaurant supplier. Tierney, who had […]