WeWork Founder Brings ‘Selina’ Hotel Project to the Bowery

Posted on: December 7th, 2018 at 5:00 am by

Finally complete after years of construction, 138 Bowery is ready for the big-time, and with an identity to boot.

Backed by WeWork founder Adam Neumann, Selina is a multipurpose hospitality endeavor that marries co-working options with hotel rooms, retail, and food offerings.

The lodge features 90 keys designed in collaboration with local artists and designers, a 6,000 square-foot outdoor terrace and a 6,000-square-foot rooftop bar, plus a 3,000 square-foot retail space on the Bowery.

The Bowery property will reportedly become a flagship for the international brand, which currently boasts dozens of locations globally.

The Selina building was developed by Emmut Properties, which shelled out $45.25 million in October 2015 for the long-vacant stretch of former lighting stores comprising 134-142 Bowery. It effectively erased more than two hundred years of invaluable area history. Indeed, number 140 dated back to the 1790s and was originally owned by men associated with the butchering trade. It was later a shoe store and millinery (“Callahan the Hatter”), among other functions. As a testament to its perseverence, the architecture persevered for more than two centuries; until 2011, when the owner lopped off the trademark dormers to nullify any possibility of landmarking.

Now the block between Delancey and Grand Streets is a new hotel row for the Bowery. Indeed, Marriott’s proposed Moxy hotel will eventually rise just across the street (another Emmut Properties development); CitizenM just debuted up the block; and the Sohotel continues its legacy a few steps away.

How many hotels is too many?

Recent Stories

Ode to the Doomed Trees of East River Park [OP-ED]

The following editorial was written by Lower East Sider, Barbara Katz Rothman. There’s something truly sad about the sight of a dead tree. Look at that photo of the tree killed by the storm last week. We think of trees and use them as metaphors, so often, even by “urban types” like me who actually prefer city skylines […]

Essex Crossing Starts Leasing at The Artisan with Rentals Topping $3,000

Essex Crossing this month announced the start of leasing at its latest luxury tower – The Artisan. Located at 180 Broome Street, this beast is the largest building at the nine-site project. Its floors contain office and retail space, as well as access to the Market Line, which is gradually reopening from the pandemic shutdown. […]

Cop Injured in Hit-and-Run at Rivington Street Open Dining Area

Police are on the hunt for a Mercedes Benz driver who struck an officer on duty patrolling the “open dining” area at Rivington and Allen Streets. The car was reportedly heading the wrong way on Rivington Street at 4:00am Tuesday morning when it struck an open street dining area near Sauce. Patrolling police confronted the […]

East Broadway Bodega Held up at Gunpoint

Two men held up a Lower East Side bodega at gunpoint this past Friday, police said. The suspects – described as African American males – entered the He Xie Grocery at 154 East Broadway at approximately 6:47pm, drawing firearms and demanding cash. They made off with $1,500, and fled on a moped. Surveillance video from the […]

Mayor de Blasio Visits Chinatown, Eats at Wo Hop in Publicity Stunt

Mayor de Blasio visited Chinatown yesterday to push the message that “New York City is open for business (and delicious).” His publicity stunt included an entourage of six commissioners from various administration posts (Human rights, International Affairs, Consumer Affairs, Immigration, Media, Small business). The tour began with greetings at the Chinese Consolidated Benevolent Association, then […]