WeWork Founder Brings ‘Selina’ Hotel Project to the Bowery

Posted on: December 7th, 2018 at 5:00 am by

Finally complete after years of construction, 138 Bowery is ready for the big-time, and with an identity to boot.

Backed by WeWork founder Adam Neumann, Selina is a multipurpose hospitality endeavor that marries co-working options with hotel rooms, retail, and food offerings.

The lodge features 90 keys designed in collaboration with local artists and designers, a 6,000 square-foot outdoor terrace and a 6,000-square-foot rooftop bar, plus a 3,000 square-foot retail space on the Bowery.

The Bowery property will reportedly become a flagship for the international brand, which currently boasts dozens of locations globally.

The Selina building was developed by Emmut Properties, which shelled out $45.25 million in October 2015 for the long-vacant stretch of former lighting stores comprising 134-142 Bowery. It effectively erased more than two hundred years of invaluable area history. Indeed, number 140 dated back to the 1790s and was originally owned by men associated with the butchering trade. It was later a shoe store and millinery (“Callahan the Hatter”), among other functions. As a testament to its perseverence, the architecture persevered for more than two centuries; until 2011, when the owner lopped off the trademark dormers to nullify any possibility of landmarking.

Now the block between Delancey and Grand Streets is a new hotel row for the Bowery. Indeed, Marriott’s proposed Moxy hotel will eventually rise just across the street (another Emmut Properties development); CitizenM just debuted up the block; and the Sohotel continues its legacy a few steps away.

How many hotels is too many?

Recent Stories

Rehab Begins for Fire-Ravaged School Building in Chinatown

In the wake of the devastating fire at the old Public School 23 building in Chinatown, the cleanup and rehab is full throttle. City contractors starting assembling scaffolding at the scorched 70 Mulberry Street earlier this week. The web of bars is making its way up the whole structure ahead of imminent debris removal. Meanwhile, […]

‘Bel Fries’ Nears Opening on Ludlow Street

The plywood is deposed, revealing the second fast-fry joint for Hell Square. Indeed, it took eighteen months, and several different murals on its shed, but Bel Fries is pretty much ready to go at 132 Ludlow Street. When we first broke word of its arrival in September 2018, we had been told it was called […]

Embattled WeWork Expands into New SoHo Development with 5-Story Workspace

WeWork just opened its latest downtown co-working location, with an enormous stake in a new SoHo development. Nameplate is up. The embattled company took a chunk of 140 Crosby Street (aka 606 Broadway), which came on line last year. The footprint is massive, with office space sprawled across five floors of the modern building. For […]

Pornhub Pop-up Heads to Allen Street for Valentine’s Day

This Valentine’s Day, Pornhub is pulling out the stops with a Lower East Side store. Beginning today, the porn website is hosting a two-day pop-up on Allen Street. Located at the corner of Broome Street – and steps from the Janina synagogue – the stunt is meant to woo horny locals to become premium customers. […]

Face Mask Price Gouging and Long Lines at Chinatown Post Offices Amidst Coronavirus Fears

With elevated fears over Coronavirus gripping the world, many like myself, with family in China and Hong Kong, are worried about the shortage of surgical or N95 face masks overseas. While the masks themselves might not be sufficient protection against the virus, it does provide some measure of comfort. But as I discovered, buying these […]