Celebrating Six Years of International Clash Day

Poster by Kyle Saute, via KEXP
Today, for the sixth year running, is the most popular holiday you never heard of. International Clash Day, a made-up-holiday-turned-real thanks to Seattle radio station KEXP.
Six years ago, “Morning Show” host John Richards arbitrarily declared February 7 as “International Clash Day.” It was rather organic and gradually built momentum. Each year, the unofficial holiday gets more creative, both in terms of recognition and activities at the radio station. Cities and their record stores who recognize the event criss-cross the country (and the Atlantic); and KEXP staff has been broadcasting live from London all week.
International Clash Day is especially significant this year, as London Calling celebrates its fortieth anniversary on December 14.