The ‘New Stand’ is Finally Ready to Take the Bowery
It’s been almost three years since Patricia Field retired her Bowery fashion boutique and quietly relocated to Seward Park. While a replacement was ultimately found a year thereafter, mum has largely been the narrative at 306 Bowery. Until now.
The so-called New Stand, which inked a ten-year deal on the 6,700 square-foot retail space ($220 per square-foot) between East Houston and Bleecker, is finally getting its act together.
Ownership christened the through-block store earlier this month with a fashion show by Collina Strada, which is a precursor to the main event. Opening day is slated for March.
This is the flagship brick-and-mortar for New Stand, which counts itself as participant in other area markets and pop-ups (e.g. Union Square subway station, Brookfield Place). Self-described as half store half app, the New Stand is “all about new products, new ideas, and new people.”
“Imagine your favorite bodega and blog had a baby; that’s us,” the website copy reads.
Here’s an excerpt from a prior media advisory:
New Stands carry a rotating mix of coffee, new media, fancy snacks, choice playlists, green juice, cheap art, high fashion, amusing GIFS, weird toys and tons of other interesting things depending on the day. We don’t sell many magazines or newspapers.
Instead we restock our free app every morning with the best articles, stories, product drops and music releases that our newsroom can dig up. Convenience is everything to us, so you can also use our app for a speedy check out, weekly deals and to build up loyalty points that you can spend at the stores. We hope to become a part of your daily routine by getting you exactly what you need while introducing you to a few new things along the way.