Orchard Street Haberdasher Featured as One of ‘The Luckiest Guys on the Lower East Side’ [VIDEO]
Local celebrity haberdasher Sammy Gluck is now a television star. He and his menswear store at 62 Orchard Street (at Grand) are now the subject of a four-part documentary on Amazon Prime Video.
Borrowing the name from the Magnetic Fields song, The Luckiest Guys on the Lower East Side explores the old-school store (and famous suit-seller) as it hangs on amidst encroaching gentrification.
More about the show from the press release:
The Luckiest Guys on the Lower East Side is a deep dive into a unique New York City universe undergoing a dramatic change. The Lower East Side of Manhattan is a space in cultural conflict and its inhabitants are our window into this experience. The old guard is navigating the transition from the golden age of immigrants and mom and pop garment stores to Matcha cafes and designer shops. Can the long time residents of the Lower East Side co-exist with the gentrified hipsters staking out their own territory?
Our series focuses on the “GNG” menswear store on Orchard street, a seventy-year old family run business. We follow three Lower East side stalwarts: Sammy Gluck, the sixty year old Jewish Orthodox store owner; Nat, his longtime Italian-American sales associate; and Mario, his Caribbean born store manager. All three operate this Lower East side landmark as a tight unit with the complicity and hard-won tacit knowledge that comes from working side by side for years.
The three men enlist the help of some young blood that bring modern tactics and know-how to this old fashioned storefront. All come together to rebrand the store and keep Sammy and the boys from “going extinct.”
It’s also worth noting that Gluck, who owns the building, continues to search for a new occupant to take over the space. Real estate listings galore pimp the spot as an opportunity.
The Luckiest Guys on the Lower East Side premieres on Prime Video tomorrow (April 5).
Luckiest Guys On The Lower East Side
Streaming on Amazon Prime Video April 1. Find out if Sammy can save his store.
Posted by The Luckiest Guys On The Lower East Side on Monday, March 25, 2019
Recent Stories
Drunk Driver Struck Man on Moped at Bowery and Delancey
A man is in critical condition after an SUV, operated by a driver police believe was intoxicated, struck his moped at Bowery and Delancey Street early Wednesday morning. Police said the Toyota RAV4 turned onto Delancey from the Bowery at around 2:00am, where it struck the 38-year-old on the moped. Paramedics rushed the victim to […]
The Chic COVID Test in Little Italy that Costs $300
In a clash between the Pre-Covid New York CIty and the new, abnormal, meet Rapid Test NYC. This new endeavor brings boutique COVID-19 testing to Little Italy, with its no-wait rapid swab testing at 232 Elizabeth Street. No lines and a posh waiting room await the discerning citizen looking for immediate results. The interior has […]
COVID Has Taken Fineline Tattoo, a Lower East Side Institution
Oh, COVID/2020, you’re an evil bitch. Come Monday, you will no longer be able to walk into Fineline Tattoo shop. But the owner and legacy keeper, Mehai Bakaty, wants you to know: We are not closing, we are moving. LES STRONG. We will be going back to a private studio next door. Appointment only. Rest […]
Work Underway at New Orchard Street Home of Scarr’s Pizza
Scarr’s Pizza is moving up the street. And the work has already begun. As previously reported, owner Scarr Pimentel applied to remove and transfer the liquor license to 35 Orchard (aka 34 Allen) in what was formerly the Lam & Associates insurance office. (A building now shared with Cheeky Sandwiches.) Community Board 3 signaled its […]
Pandemic Pitch: Essex Crossing Tries to Lease its Office Space
One of the crown jewels of the Essex Crossing mega project – namely, 350,000 square-feet of Class A commercial space – is also an Achilles Heel of sorts. And now, a first look. The Commercial Observer spilled ink this week on the challenges of renting this office space during pandemic times, even referring to the […]
