Orchard Street Haberdasher Featured as One of ‘The Luckiest Guys on the Lower East Side’ [VIDEO]
Local celebrity haberdasher Sammy Gluck is now a television star. He and his menswear store at 62 Orchard Street (at Grand) are now the subject of a four-part documentary on Amazon Prime Video.
Borrowing the name from the Magnetic Fields song, The Luckiest Guys on the Lower East Side explores the old-school store (and famous suit-seller) as it hangs on amidst encroaching gentrification.
More about the show from the press release:
The Luckiest Guys on the Lower East Side is a deep dive into a unique New York City universe undergoing a dramatic change. The Lower East Side of Manhattan is a space in cultural conflict and its inhabitants are our window into this experience. The old guard is navigating the transition from the golden age of immigrants and mom and pop garment stores to Matcha cafes and designer shops. Can the long time residents of the Lower East Side co-exist with the gentrified hipsters staking out their own territory?
Our series focuses on the “GNG” menswear store on Orchard street, a seventy-year old family run business. We follow three Lower East side stalwarts: Sammy Gluck, the sixty year old Jewish Orthodox store owner; Nat, his longtime Italian-American sales associate; and Mario, his Caribbean born store manager. All three operate this Lower East side landmark as a tight unit with the complicity and hard-won tacit knowledge that comes from working side by side for years.
The three men enlist the help of some young blood that bring modern tactics and know-how to this old fashioned storefront. All come together to rebrand the store and keep Sammy and the boys from “going extinct.”
It’s also worth noting that Gluck, who owns the building, continues to search for a new occupant to take over the space. Real estate listings galore pimp the spot as an opportunity.
The Luckiest Guys on the Lower East Side premieres on Prime Video tomorrow (April 5).
Luckiest Guys On The Lower East Side
Streaming on Amazon Prime Video April 1. Find out if Sammy can save his store.
Posted by The Luckiest Guys On The Lower East Side on Monday, March 25, 2019
Recent Stories
Art Pigeon of Elizabeth Street Garden Stars in Next Season of HBO’s The Deuce
When both sides of the street are lined with 1970s gas-guzzlers, it could only mean one thing. HBO’s The Deuce is filming in the ‘hood. Viewers flocked to the first and second season of the Time Square series for a look at the seedier side of the city. Now that the show is transitioning into […]
Landlord Raphael Toledano Settles Harassment Lawsuit for $3M and Other Penalties
Controversial landlord Raphael Toledano, long a perpetrator of harassment in his residential properties, must now pay the piper. Attorney General Letitia James yesterday announced a settlement with Toledano for $3 million in damages and penalties. An independent monitor will also oversee his real estate holdings to ensure fraud and harassment has ceased. Nor is he […]
Modell’s CEO Scoops up 249 Broome Street for $22.5M
The CEO of Modell’s Sporting Goods now has a $22.5 million stake in the Lower East Side. City records show Mitchell B. Modell as the recent buyer of 249 Broome Street, which last changed hands four years ago. Modell acquired the six-story walk-up from Mark Silver through an entity called “M & M Broome Street […]
End of the Road for the ‘BJ Dollar Store’ on Pike Street
The popular local dollar store, New BJ 99-Cents, has been holding down Pike Street for some three decades. And for that long, the butt of many a fellatio joke, attracting cameras and giggles. But this is no laughing matter. This retail cornerstone of the Chinatown/Lower East Side community – located below the Sung Tak Buddhist […]
Essex Crossing Announces Lottery for Site 8 Senior Housing
Another Essex Crossing development is poised to debut. The housing lottery for the senior apartments at Site 8 is now live. There are a total of 92 affordable studio units up for grabs in the eight-story construction. To qualify, senior households (age 62+) must earn between zero and sixty percent of Area Median Income. Residents […]
