Orchard Street Haberdasher Featured as One of ‘The Luckiest Guys on the Lower East Side’ [VIDEO]

Posted on: April 4th, 2019 at 5:06 am by

Local celebrity haberdasher Sammy Gluck is now a television star. He and his menswear store at 62 Orchard Street (at Grand) are now the subject of a four-part documentary on Amazon Prime Video.

Borrowing the name from the Magnetic Fields song, The Luckiest Guys on the Lower East Side explores the old-school store (and famous suit-seller) as it hangs on amidst encroaching gentrification.

More about the show from the press release:

The Luckiest Guys on the Lower East Side is a deep dive into a unique New York City universe undergoing a dramatic change. The Lower East Side of Manhattan is a space in cultural conflict and its inhabitants are our window into this experience. The old guard is navigating the transition from the golden age of immigrants and mom and pop garment stores to Matcha cafes and designer shops. Can the long time residents of the Lower East Side co-exist with the gentrified hipsters staking out their own territory?

Our series focuses on the “GNG” menswear store on Orchard street, a seventy-year old family run business. We follow three Lower East side stalwarts: Sammy Gluck, the sixty year old Jewish Orthodox store owner; Nat, his longtime Italian-American sales associate; and Mario, his Caribbean born store manager. All three operate this Lower East side landmark as a tight unit with the complicity and hard-won tacit knowledge that comes from working side by side for years.

The three men enlist the help of some young blood that bring modern tactics and know-how to this old fashioned storefront. All come together to rebrand the store and keep Sammy and the boys from “going extinct.”

It’s also worth noting that Gluck, who owns the building, continues to search for a new occupant to take over the space. Real estate listings galore pimp the spot as an opportunity.

The Luckiest Guys on the Lower East Side premieres on Prime Video tomorrow (April 5).

Luckiest Guys On The Lower East Side

Streaming on Amazon Prime Video April 1. Find out if Sammy can save his store.

Posted by The Luckiest Guys On The Lower East Side on Monday, March 25, 2019

Recent Stories

Bagatelle Managers Seek ‘Highlife’ for the Bowery

GupShup owner Jimmy Rizvi isn’t headed to the Bowery, after all. His bid for another Indian restaurant at 245 Bowery failed this fall. Rizvi’s application for full liquor was heard by Community Board 3 back in September, but was instructed to return as the application was incomplete and further outreach needed. His no-show one month […]

Remodeled Seward Park Reopens to the Public

The remodeled Seward Park is now open to the public. Completed in just about six months, this $6.4 million capital works project refreshed many of the deteriorating conditions of the park. And in arguably record timing. Improvements include new park furnishings, equipment, expanded garden area, and renovated library plaza. Yet probably the most significant change […]

The Beatles are Headed to SoHo with New ‘Thread Store’ Pop-Up

The Beatles are headed to SoHo. Last week, the music press at large revealed that Sony Music Entertainment secured the North American merchandising rights to the Fab Four, and that a holiday pop-up is underway. The lucky neighborhood chosen for this marketing stunt is SoHo. The new store will be temporarily headquartered at 163 Mercer […]

Another Events Space Called SOMMwhere Rises on Ludlow Street

Once an events space, always an event space. That’s the story at 48 Ludlow Street where a new one just opened. What was the Koala Farm studio for a brief moment is now SOMMwhere. It opened last weekend, pitching itself as a “stylish and sustainable escape” for your next shindig. The media advisory is longer […]

Croman’s Amato Opera Building on the Bowery Welcomes ‘Kissaki’ Sushi Next Month

The onetime Amato Opera on the Bowery – renovated and upscaled years ago – will get a high-end sushi restaurant called Kissaki. Eater reported this week that former Gaijin chef-owner Mark Garcia is behind the 26-seat Omakase venture at 319 Bowery. The Omakase menu will cost $160 for twelve pieces of Nigiri and four kaiseki-style […]