‘Scotch & Soda’ Satellite Comes to Orchard Street
High fashion, now on the well-tread museum block of Orchard and Broome Streets.
Dutch couture company, Scotch & Soda, planted a flag at 90 Orchard. Doors are open, and signage aplenty.
Its presence in the old Tictail space is announced with a wall-sized handbill pimping the new menswear line, which takes fictional cues from “The House of Perfect Strangers” during the summer of ’76.
This Lower East Side retail outpost is the fourth downtown location for the brand, and spaced less than a mile from the SoHo store on Lafayette Street.
It’s headquartered in the photogenic, soot-stained tenement building that was previously considered for a new creole restaurant concept by Grey Lady owner Ryan Chadwick. He instead took the idea to the former Louie & Chan on Broome.