Epstein’s Bar is Whitewashed and Rebranded as ’82 Stanton’

Posted on: May 17th, 2019 at 5:00 am by

In other news of nightlife name changes, the rebooted Epstein’s NYC is no longer. The bar is still there, of course, but the newish ownership is now trying on a new identity.

Last week, Epstein’s painted its corner facade white. A literal whitewashing of its image, perhaps to shed its skater sports vibe for something more befitting East Hampton (no more skate decks on the walls). New royal blue awnings arrived thereafter, as did the rebranding – 82 Stanton Bar.

The updates coincide, whether intentional or not, with a behind-the-scenes push to alter its liquor license for increased hours (4am) and DJs. Community Board 3 heard the proposal Monday evening, but the SLA subcommittee shot it down. Ten locals spoke against the changes, plus 81 residents signed a petition in opposition.

This fight will likely continue at the State Liquor Authority.

Meanwhile, jaded Hell Square neighbors speculate that the rebrand could be an effort to position the bar for future sale. By eliminating the Epstein’s stigma and netting additional license alterations, the business might command a higher key fee.

You’ll recall that Epstein’s originally closed in September 2015 due in large part to nagging code compliance issues at 82 Stanton Street. New ownership under Rick Aurigemma (310 Bowery Bar) and Josh Acheatel took over two years later.

Epstein’s, Jan. 2018

Recent Stories

Levain Bakery to Open First Downtown Location on Lafayette Street Next Week

In a first, Levain Bakery is headed downtown. News that we first reported in March 2019. Now, more than a year after breaking the news, the sweets shops confirms that next Wednesday (February 26) is the opening date at 340 Lafayette Street (at Bleecker Street). Teaser signage in the window had promised this debut as […]

Hoy Wong Restaurant Fades After 42 Years on Mott Street

A Chinatown stalwart is now retired. The Hoy Wong restaurant at 81 Mott Street closed down last weekend. A handwritten sign on the front door explains that the lease was up, and ownership elected to retire instead of renew. The eatery spent 42 years in the neighborhood and a popular pit-stop for locals and tourists. […]

Scarr’s Pizza is Planning a Second Location at a Midtown Food Hall

Out of nowhere, news that Scarr’s Pizza is expanding to include a second city location this spring. Eater had the scoop yesterday, citing the website of the architecture firm Le Whit, which lists the pizzeria as client. The new location is similarly small – 250 square-feet, but “reiterating the restaurant’s current branding” with its “retro […]

Talkin’ ’bout My Generation: Memories of Bill Graham and the Fillmore East

While working on our story about the new “Bill Graham and The Rock & Roll Revolution” exhibit at the New-York Historical Society, this reporter started collecting personal stories and memories of Graham’s legendary music venue, the Fillmore East. Located on Second Avenue and East 6th Street, the building began life in 1926 as The Commodore, […]

Chatham Square Library Closed for ‘Building Repairs’ Until Next Month

The Chatham Square Library is currently down for maintenance. The so-called “building repairs and improvements” are scheduled to last through February 29, with the library itself to reopen the following Monday (March 2). Until then, borrowers can return books and periodicals to the Seward Park branch just down East Broadway. The Chatham Square branch of […]