Pandora Hypes DJ Khaled’s Latest LP with Interactive Mural on Allen Street

Posted on: May 28th, 2019 at 5:09 am by

Photo: Pandora

The music world is all about immersive marketing these days. Artists are looking to showcase their music, all while trying to keep it street. Taylor Swift recently announced her new album through a giant butterfly mural riddled with clues and Instagram posts. Next at bat is DJ Khaled, dropping his latest album Father of Asahd via a Lower East Side mural, as part of Pandora’s “Sound On” music campaign.

New York-based artist Lexi Bella was commissioned to design the corporate art, located at 120 Allen Street. It fills the spot where the Charles Bradley memorial mural was last year, a space curated by The New Allen. This mural additionally features a QR code for those interested in an “immersive audio-visual experience” of the new album.

This is the third instance of Pandora’s “Sound On” campaign, which seems to be moving at a seasonal clip. And thanks to your data and their algorithm, Pandora predicts Father of Asahd (with collaborations from JAY-Z, Beyoncé, Nipsey Hussle, Cardi B, etc) will be one of the top albums of the summer.

[via Business Wire]

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