The ‘New Stand’ Innovation Hub Debuts on the Bowery
Promised for two years, the newfangled “newsstand” at 306 Bowery – dubbed the New Stand – is finally operational. The “content and innovation hub” opened to the public yesterday.
Technically, the 6,700 square-foot retail space (formerly occupied by Patricia Field) was christened back in February with a fashion show by Collina Strada, and was supposed to have opened a month later.
This is the flagship brick-and-mortar for New Stand, which already counts itself as participant in other area markets and pop-ups (e.g. Union Square subway station, Brookfield Place). Self-described as half-store-half-app, the New Stand is “all about new products, new ideas, and new people.”
The Bowery enterprise is basically a glorified pop-up events space.
The location, which stretches a full city block from Bowery to Elizabeth Street, was formerly famed costumer designer Patricia Field’s showroom and holds a significant place in the continued transformation of the Bowery.
306 Bowery’s unique interior architecture makes it an obvious choice for the community, brands and businesses to hold memorable events or activations; a center atrium boasts a spectacular wall of greenery, built in kitchen/ bar, and modular furniture as well as a digital wall with projection mapping capabilities. Not your cookie cutter brand space, the center of the property is the Glasscore: a large, customizable space with ample natural light pouring through a 30’ by 40’ skylight. The Glasscore can be set up for brand activations, cocktail events, dining, talks, and more.