The ‘New Stand’ Innovation Hub Debuts on the Bowery

Posted on: June 14th, 2019 at 5:00 am by

Promised for two years, the newfangled “newsstand” at 306 Bowery – dubbed the New Stand – is finally operational. The “content and innovation hub” opened to the public yesterday.

Technically, the 6,700 square-foot retail space (formerly occupied by Patricia Field) was christened back in February with a fashion show by Collina Strada, and was supposed to have opened a month later.

This is the flagship brick-and-mortar for New Stand, which already counts itself as participant in other area markets and pop-ups (e.g. Union Square subway station, Brookfield Place). Self-described as half-store-half-app, the New Stand is “all about new products, new ideas, and new people.”

The Bowery enterprise is basically a glorified pop-up events space.

The location, which stretches a full city block from Bowery to Elizabeth Street, was formerly famed costumer designer Patricia Field’s showroom and holds a significant place in the continued transformation of the Bowery.

306 Bowery’s unique interior architecture makes it an obvious choice for the community, brands and businesses to hold memorable events or activations; a center atrium boasts a spectacular wall of greenery, built in kitchen/ bar, and modular furniture as well as a digital wall with projection mapping capabilities. Not your cookie cutter brand space, the center of the property is the Glasscore: a large, customizable space with ample natural light pouring through a 30’ by 40’ skylight. The Glasscore can be set up for brand activations, cocktail events, dining, talks, and more.

Recent Stories

New Condos Teased at 15-Story ‘One Essex Crossing’

Each month brings more significant updates for Essex Crossing. On the heels of the International Center of Photography launching its new flagship, the billion-dollar Lower East Side development this week rolled out more info about the CetraRuddy-designed condo tower at 202 Broome Street (aka Site 3). Dubbed One Essex Crossing, the fifteen-story newcomer features 83 […]

Broome Street Gets an Exclusive Nightclub by Omar Hernandez

Where Happy Ending once tormented this Broome Street block, and Better Days was anything but, something uber-upscale is now replacement. Perhaps even too upscale for its own good. By now you’ve probably seen the well-placed hype pieces about the newest nightclub at 302 Broome Street, led by nightlife impresario Omar Hernandez. He converted the space […]

Ten Injured, Including Firefighters, in Massive Mulberry Street Blaze Last Night [Updated]

The three-alarm blaze that engulfed 70 Mulberry Street last night spread quickly, destroying the upper levels of the historic Public School 23. The fire started shortly after 8:45pm on the fourth floor. Firefighters from Ladder 20 and police from the 5th Precinct were the first responders. More than two hundred fire personnel ultimately arrived to […]

3-Alarm Fire Engulfs PS 23 Building on Mulberry Street

Shortly before 9pm this evening, a three-alarm fire was sparked at 70 Mulberry Street (at Bayard). Within minutes, the historic building – erected in the nineteen century as Public School 23 – was in flames. More than one hundred firefighters were called to the scene to battle the blaze which is apparently confined to the […]

The Year of the Rat Scurries In

It’s the Year of the Rat! This week marks the 21st year of New York City’s Lunar New Year celebration, and no doubt the organizers are scurrying around in preparation for a veritable smorgasbord of festivities. As in years past, the festivities will kick off with the explosive Firecracker Ceremony Saturday morning at 11:00am (January 25) […]