The ‘New Stand’ Innovation Hub Debuts on the Bowery

Posted on: June 14th, 2019 at 5:00 am by

Promised for two years, the newfangled “newsstand” at 306 Bowery – dubbed the New Stand – is finally operational. The “content and innovation hub” opened to the public yesterday.

Technically, the 6,700 square-foot retail space (formerly occupied by Patricia Field) was christened back in February with a fashion show by Collina Strada, and was supposed to have opened a month later.

This is the flagship brick-and-mortar for New Stand, which already counts itself as participant in other area markets and pop-ups (e.g. Union Square subway station, Brookfield Place). Self-described as half-store-half-app, the New Stand is “all about new products, new ideas, and new people.”

The Bowery enterprise is basically a glorified pop-up events space.

The location, which stretches a full city block from Bowery to Elizabeth Street, was formerly famed costumer designer Patricia Field’s showroom and holds a significant place in the continued transformation of the Bowery.

306 Bowery’s unique interior architecture makes it an obvious choice for the community, brands and businesses to hold memorable events or activations; a center atrium boasts a spectacular wall of greenery, built in kitchen/ bar, and modular furniture as well as a digital wall with projection mapping capabilities. Not your cookie cutter brand space, the center of the property is the Glasscore: a large, customizable space with ample natural light pouring through a 30’ by 40’ skylight. The Glasscore can be set up for brand activations, cocktail events, dining, talks, and more.

Recent Stories

After Years of Vacancy, Ernesto’s Spanish Restaurant Opening on East Broadway

Way down East Broadway, at the corner of Montgomery Street, an upscale corner tenant is entering the fray. This after five years of apparent on-and-off storefront warehousing by a controversial landlord. Eater had the scoop last week, revealing that Quality Eats executive chef, Ryan Bartlow, is opening a new restaurant here at 259 East Broadway. […]

Post-It Solidarity in Chinatown for Hong Kong Protesters

The splintered plywood on the perimeter of 282-286 Grand Street is now a makeshift statement of solidarity with protesters in Hong Kong. Within the last few days, a display of colorful Post-It notes appeared atop the weather-worn flybills, each with a message in Chinese or English. The stunt includes two small baskets stocked with stickies […]

Iconic Tofu Shop Returned to Chinatown over the Weekend

Two years after Fong Inn Too closed its doors, the family that runs the iconic tofu shop is back. Albeit in a new form and location. Paul Eng, part of the family that’s run the business since 1933, debuted Fong On over the weekend at 81 Division Street, which is just a few blocks away […]

Shear Luck: FRED Salon Finds Refuge in the East Village

Another retail victim to report on upper Orchard Street. The FRED.nyc hair salon is now gone. According to signage on the shuttered security gate at 192 Orchard, the five-year-old business recently relocated to the East Village. The move to 40 East Third Street was a long time coming for eponymous owner Fred Connors, who braved […]

Grand Street Guild Files Plans for 15-Story Affordable Housing Tower

New towers are coming to Broome Street on the Lower East Side. Now we have sight of the first newcomer. Back in January of 2018, the Grand Street Guild nonprofit officially announced the imminent construction of two, as-of-right 15-story apartments on its property, plus a parking garage. All 400 of the proposed units are earmarked […]