Justin Theroux Really Wants You to Know his Chrystie Street Bar is the ‘Diviest’ New Dive
Best part about the arrival was receiving a thousand-word, ipso-facto media advisory explaining how the establishment is the “Lower East Side’s diviest new dive bar.”
Here are some choice bytes:
Ray’s joins New York City’s roster of iconic dive bars, delivering to the Lower East Side an artfully simple watering hole reminiscent of 1950s Americana.
Ray’s hopes to be a tribute to the concept of the local watering hole, where your bartender knows your drink and is your confidante.
“The vibe of Ray’s fits squarely into what I believe makes a downtown bar great,” said collaborator Justin Theroux. “Not fussy. Quick drinks. A place you can carve your initials into the table. The kind of downtown bars I used to work behind for years.”
Let’s be serious, though. If you need that many words to describe how divey your bar is, a dive it is not. Genuine dive bars don’t usually advertise themselves as such. It’s oftentimes a mark earned after years of service, and sweat, beer, and body odor baked into the walls. Not out of the gate with PR swill, and not when the principals are together behind some of the more upscale establishments around the Lower East Side (e.g. Freeman’s and The Smile).