Louis Vuitton Officially Announces Itself in Hell Square

Posted on: July 10th, 2019 at 5:00 am by

Never thought you’d see the day?

Louis Vuitton is making a big splash in Hell Square, as first reported here last week. The luxury retailer has since painted the northeast corner of Ludlow and Rivington Streets a lime green hue ahead of its short-term residency this month.

With the 6,000-square-foot store, Louis Vuitton joins a cadre of trendy brands pandering to edgy urban styles. It’ll carry goods designed by Virgil Abloh ranging from monogrammed accessories and leather items to brand new LV “Skate” sneakers.

The pop-up opens this Friday at 132 Ludlow/100 Rivington, and is timed to coincide with the release of the Fall/Winter 2019 styles. They’ll be on the block until July 21.

As reported, this space was previously  occupied by Tani shoes for the last five years, and Steve Madden for the six years prior.

Recent Stories

Whole Foods Hogs Sidewalk with Amazon Prime Now Delivery Bike Fleet

The Whole Foods on the Bowery thinks it owns the sidewalk. Just look to the entrance, where a gaggle of delivery bikes, with long flatbeds hitched, are parked awaiting parcels. It even wraps around onto the Bowery. This is the fleet of vehicles whose sole purpose is fulfilling Amazon’s Prime Now delivery service. The sidewalk […]

Someone is Growing Corn Stalks on Delancey Street

Talk about farm to table… A guerrilla farmer is growing corn on Delancey Street, but you wouldn’t necessarily notice on first passing. The decrepit flower box outside the Allen Mall Bathhouse on Delancey Street is chock full of plantings. And the growing glut of crap behind it keeps you away. Gaze there, though, and you’ll […]

Rivington House Sells to Mystery Buyer for $160M

The saga of Rivington House continues this week with news of its sale. Indeed, three years after Slate Property Group, China Vanke Co., and Adam America Real Estate together purchased the property, the ownership team is cashing out. Price paid for the real estate was $116 million; sale price is $159.6 million. For the moment, […]

Report: Tenant Files Lawsuit Over Alleged Roach Infestation at 261 Broome Street

A new tenant at 261 Broome Street filed a lawsuit against the landlord, claiming that an alleged roach infestation forced her to leave after only four days on-premise back in June. The complaint, filed this week in Manhattan Supreme Court by Julia Perry, alleges that the infestation was so severe that the critters even found […]

‘Douzo’ Sushi Opens on Delancey Street

Two years after the closure of Berkli Parc, the southwest corner of Allen and Delancey Streets is finally active again. The plywood shed was recently removed to reveal terra-cotta marquee and identity of the next tenant – Douzo. For the new venture, Sushisamba veteran Koji Kagawa teamed up with Chatchai Huadwattana of the Chace Restaurant […]