Louis Vuitton Officially Announces Itself in Hell Square

Posted on: July 10th, 2019 at 5:00 am by

Never thought you’d see the day?

Louis Vuitton is making a big splash in Hell Square, as first reported here last week. The luxury retailer has since painted the northeast corner of Ludlow and Rivington Streets a lime green hue ahead of its short-term residency this month.

With the 6,000-square-foot store, Louis Vuitton joins a cadre of trendy brands pandering to edgy urban styles. It’ll carry goods designed by Virgil Abloh ranging from monogrammed accessories and leather items to brand new LV “Skate” sneakers.

The pop-up opens this Friday at 132 Ludlow/100 Rivington, and is timed to coincide with the release of the Fall/Winter 2019 styles. They’ll be on the block until July 21.

As reported, this space was previously  occupied by Tani shoes for the last five years, and Steve Madden for the six years prior.

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