NYPD Shut Down Adidas 99-Cent Sneaker Stunt on the Bowery Yesterday After it Turned Violent

Posted on: July 19th, 2019 at 5:07 am by

Police yesterday morning shut down an out-of-control Bowery pop-up selling a limited-edition sneaker collaboration between adidas and AriZona Iced Tea. The huge crowds were the collective answer to the question, what happens when you sell a rare sneaker for 99 cents?

The collaboration yielded two limited-quantity styles – Yung 1 and Continental. Both were available exclusively at the two-day pop-up on the Bowery.

Sneaker-heads began queuing outside 206 Bowery at 3am to guarantee a pair. By yesterday morning, the whole block was mobbed, with throngs of kids spilling into the street. Things turned violent when the crowd learned that there wouldn’t be enough sneakers to go around.

One neighbor relayed a play-by-play:

People were pushing and screaming en masse in the part of the line near 220 Bowery. After crowd/line size went around both sides of the block and got out of control, police and/or the venue cancelled event, only allowing people with ‘bracelet’ to go inside. They had megaphones and were still trying explain that and event cancellation and to get people to disperse earnestly starting at about 10am or 10:15am. Not many in the crowd were leaving as of about 10:20am. Many were yelling and chanting after police announcements. Two ambulances standing by (not sure if they were needed). Numerous police vehicles (approx 8) and officers continued to announce, ‘Event has been closed…’ crowd finally dispersed at about 10:30am, some info traffic.

Police ultimately canceled the event and made two arrests, according to Gothamist.

Recent Stories

More Details on Vicious Chinatown Beatdown at Canal and Allen Streets

More info came to light this week on the savage beating of an ex-convict at Allen and Canal Streets. According to published reports, the victim, Walter Ward, exited a Chinatown bus at 11:30am Friday morning when a mob of a dozen people mauled him. The group was apparently summoned – via text message – by […]

Rockwood Music Hall Expands to Boston

Rockwood Music Hall sure likes to hit milestones in the month of January. After celebrating fifteen years on the Lower East Side a year ago, the music venue is announcing another expansion. This time, to Boston. The club is seeking a liquor license to operate at 88 Van Ness Street, in the Fenway section of […]

No Idols NYC Opens Tattoo Parlor in Jimmy Webb’s Old Orchard Street Store

Threads to ink is the storyline at 75 Orchard Street. The former home of I Need More – the punk rock boutique founded by the late Jimmy Webb – is now a tattoo parlor. No Idols NYC just opened an annex at 75 Orchard after spending four years on the Bowery, the storied birthplace of […]

Body Cam Shows Cops Shoot Transgender Woman After Attacking Husband with Knife at LES Extell Tower

Body camera footage released by the NYPD last Thursday shows the moment officers shot to death a transgender woman armed with a knife during a bloody domestic feud at Extell’s affordable tower. The incident actually transpired two years ago, but the visuals only now came to light. In February 2019, the 7th Precinct responded to […]

‘Crab Du Jour’ Chain Claws onto the Lower East Side

Crab Du Jour is headed to the southern perimeter of Essex Crossing. The fast food joint, which slings Cajun-style seafood, planted a flag at 384 Grand Street last week. Literally. Signage announces the newcomer. It takes the spot left vacant by La Flaca last summer after its ten-year tenure on the block. Crab Du Jour […]