Help Support Gem Spa on St. Mark’s Place Tomorrow
A perfect storm of misfortune has plagued the Gem Spa these last few months, causing a precipitous loss in business. From landlord issues to the temporary ban on cigarette sales and the loss of Zoltar, it’s hitting the bottom line.
Fear of forever closure is palpable at 131 Second Avenue.
The plight of the East Village stalwart has nevertheless become headline news around town, including the local TV stations. Then yesterday, a storefront stunt courtesy of Jeremiah Moss and DCX Accelerator, cloaked the exterior in faux “Schitibank” branding as a riff on rumors of a Citibank takeover.
The rebranding is meant as an advertisement for the main event tomorrow. The grassroots #SaveNYC group organized a “cash mob” for Gem Spa to help with an infusion of coin to keep business moving. It starts at noon and runs through 2pm.
#SaveNYC is hosting a Cash Mob at Gem Spa to help support this beloved East Village business–and keep it alive. Come prepared to spend some money—egg creams, pretzels, t-shirts, toothpaste!–and take your photo with a surprise work of guerrilla street art, as an acclaimed group of cultural activists and designers radically transform Gem Spa into a dystopian vision for the new St. Mark’s Place.