White is the New Red at Sterile 250 East Houston

Posted on: September 26th, 2019 at 5:03 am by

It took more than five months, but the makeover of 250 East Houston – formerly known as Red Square – is pretty much complete.

Literally whitewashed from its hue of masonry to a more sterile, Instagram-friendly white. Change here is top to bottom. The iconic Vladimir Lenin statue was previously relocated across the street, and the artsy feel is gone. Even the bizarro rooftop clock, designed by graphic designer Tibor Kalman, was erased last spring and later repainted.

It’s all part of the overall renovation plan implemented by the Dermot Company, which purchased the upscale residential complex for $100 million in 2016. Other modifications at 250 East Houston include the full entrance makeover and retail musical chairs – including a barbershop and yoga studio – all in an attempt to create a “more updated style and fit for the cool East Village neighborhood.”

Recent Stories

I May Survive Coronavirus, but My Friendships Won’t [OP-ED]

While I may survive the COVID-19 pandemic, some of my friendships won’t. As xenophobia grips the masses, racist attacks and harassment against Asians are on the rise at home and abroad. While many would condemn attacks or harassment on social media platforms, how many would intervene when it involves friends? Sadly, my guess is probably not […]

Tenement Museum Faces ‘Extraordinary Crisis’ Amidst COVID-19 Shutdown

The Tenement Museum is struggling to stay afloat, as the COVID-19 shutdown eliminated foot traffic and steady funding. Since closing to the public on March 14, the Lower East Side museum laid off 13 full-time employees (out of 66) – mostly from marketing, visitor services, and gift shop – and told another 40 not to […]

Grindr Date at Baruch Houses Gone Awry as Man Robbed with Taser, Amidst COVID-19 Crisis

A man was threatened with a taser and robbed in the Baruch Houses this week after a Gindr meetup gone awry, police said. The victim had been corresponding with another man on the Grindr dating app, and arranged an early-morning meetup at the Baruch Houses on March 23. (Nevermind, COVID-19.) At 7:30am, the victim arrived […]

Bowery Mission Serving Daily Meals to those in Need, Rain or Shine

While thousands across the city are isolating at home, there are others who don’t have many – if any – options for food or shelter during the Covid-19 pandemic. The Bowery Mission is helping to curtail that by handing out meals to people at their Bowery site. Earlier this week, staff and volunteers distributed “to-go” […]

In Memoriam: Big Steve of East 3rd Street

A fixture on the Lower East Side for decades, Juan “Stevie” Guzman passed away last week of heart complications. He was kind, gentle and hilarious. Affectionately known as “Lil’ Steve,” and later, “Big Stevie,” he and his family lived on East 3rd Street and First Avenue since the 1960s. Many of of his relatives still […]