White is the New Red at Sterile 250 East Houston

Posted on: September 26th, 2019 at 5:03 am by

It took more than five months, but the makeover of 250 East Houston – formerly known as Red Square – is pretty much complete.

Literally whitewashed from its hue of masonry to a more sterile, Instagram-friendly white. Change here is top to bottom. The iconic Vladimir Lenin statue was previously relocated across the street, and the artsy feel is gone. Even the bizarro rooftop clock, designed by graphic designer Tibor Kalman, was erased last spring and later repainted.

It’s all part of the overall renovation plan implemented by the Dermot Company, which purchased the upscale residential complex for $100 million in 2016. Other modifications at 250 East Houston include the full entrance makeover and retail musical chairs – including a barbershop and yoga studio – all in an attempt to create a “more updated style and fit for the cool East Village neighborhood.”

Recent Stories

Full GovBall Lineup Announced for Summer 2020

This year marks the 10th anniversary of The Governors Ball Music Festival on Randall’s Island, and Founders Entertainment has tapped some big names to kick off the celebration. Headliners for this year’s festival are GovBall veterans Tame Impala, alongside New York indie darlings Vampire Weekend. New additions to the top slots include venerable Fleetwood Mac […]

International Center of Photography Launches at Essex Crossing Next Week

For the International Center of Photography, four years of transition come to an end next week, as the institution plans its inauguration at Essex Crossing. The 40,000 square-foot museum and school, reunited for the first time since the midtown move, will debut on January 25 with a free “Opening Community Day.” Visitors on day one […]

Michelin-Star Chef Bringing Omakase to Former Black Tap on Ludlow Street

From shakes to sushi. After the epic bomb that was Black Tap, 177 Ludlow Street is now taking a more upscale tack. Omakase, which is Japanese dining for the ultra-luxe set. Real Estate Weekly has the scoop, reporting that a new mystery tenant, who currently owns and operates eight restaurants in New York and Tokyo, […]

‘Karvouna’ Evicted from the Bowery After Less than a Year

Restaurants can’t seem to make it work at 241 Bowery. The latest entrant, Karvouna Mezze, just joined the growing list of failures at this address. The City Marshal paid a visit to the restaurant and shut it down. All told, Karvouna lasted barely one year. Partners Dimitris Vlahakis, Wei Chen, and Chef Giuseppe Scalco (Merakia […]

Beastie Boys and Spike Jonze Announce New Documentary for Apple+

Apple yesterday announced that a new Beastie Boys documentary is coming to its Apple+ platform this spring. Right alongside the 26th anniversary of Ill Communication. Beastie Boys Story is just that – the history of the band as told by surviving members Mike D. and Adam “Ad Rock” Horovitz. It’s based on the bestselling Beastie Boys […]