MOSCOT Opens Los Angeles Store in First Ever US Expansion
For the first time in its 104-year history, MOSCOT is expanding its stateside footprint.
Located on Melrose Avenue in West Hollywood, the newly opened annex is a “continuation of the brand’s rich history steeped in New York City tradition.” The building is sheathed in yellow and emblazoned with the iconic MOSCOT eyes while driving down Melrose.
Similar to the flagship Lower East Side store, the shopping experience is museum-like and steeped in nostalgia. Everything to exude that feeling of entering “Great Grandma Sylvia Moscot’s living room,” including assorted tchotchkes, vintage furniture, and the familiar tin ceilings of tenement life.
“As a family-owned, 5-Generational, independent eyewear brand, my father and I were drawn to this specific stretch of Melrose Avenue because of its unique mix of establishments spanning from acclaimed comedy clubs, vintage shops, and interesting retail concepts,” said fifth-generation Moscot and Creative Director, Zack Moscot on the company’s blog. “The Melrose Trading Post, the famous open-air market, is just 3 blocks from MOSCOT Melrose and reminds me of our family’s humble beginnings when my Great-Great-Grandfather, Hyman Moscot, sold ready-made glasses off a pushcart in the early 1900s when Orchard Street was full of pushcart vendors selling knick-knacks, housewares, and food.
Los Angeles joins a growing international roster of MOSCOT eyewear shops, now counting ten.
MOSCOT is headquartered at 108 Orchard Street, its home of six years. The company moved here from across Delancey after Helm Equities purchased the original building – their location since 1936 – back in 2012 for $4.8 million
Recent Stories
LES Synagogue Pursues Removal of Deed Restriction to Redevelop for Residential
As reported last month, the Lutowisker Synagogue on the eastern fringe of Delancey Street is headed toward redevelopment. The congregation, which owns the building and has been present on the Lower East Side since 1877, hopes to construct housing atop its house of worship. The proposal as it stands is to expand the building at […]
Famous Hakki Opens ‘Cluck’s’ Fried Chicken Spot on Essex Street
Famous pizza maker Hakki Akdeniz just unveiled his latest fast food concept. It’s chicken-focused fast food and seems poised to collect plenty of cash from weekend revelers in Hell Square. Cluck’s debuted last week at 115 Essex Street, mere steps from Hakki’s Champion Pizza. The signature menu offering here is the “chicken cone,” which is […]
Caught Red-Handed: Spa Ordered Shut for Prostitution
Yet another Lower East Side “spa” is busted for prostitution. Grand Healing at 297 Grand Street was ordered shut by the police department at the end of October. It precedes the sex-related closure of Good Luck Spa on Orchard Street, yet appears part of the same crackdown. (Just take a look at that calligraphy in […]
City Honors Sun Yat-Sen with Plaza and Permanent Statue in Columbus Park
Mayor de Blasio, Councilwoman Margaret Chin, and other politicians this week dedicated a slice Chinatown’s Columbus Park to Dr. Sun Yat-Sen. This past Tuesday, what would have been the 153rd birthday of the founding father of China, also marked the return of the bronze statue after the city excavated a new permanent home. The area […]
Enter the ‘Lion’s Den’ with Lee Quinones on Delancey
An iconic handball mural from one of the local greats is again on display. Strolling down Delancey Street this past week, you may have noticed the fifteen-foot replica of Lee Quinones‘ “Lion’s Den” mural. It’s fastened to the facade of the James Fuentes Gallery as part of his one-man show there. The “Lion’s Den” dates […]
