MOSCOT Opens Los Angeles Store in First Ever US Expansion
For the first time in its 104-year history, MOSCOT is expanding its stateside footprint.
Located on Melrose Avenue in West Hollywood, the newly opened annex is a “continuation of the brand’s rich history steeped in New York City tradition.” The building is sheathed in yellow and emblazoned with the iconic MOSCOT eyes while driving down Melrose.
Similar to the flagship Lower East Side store, the shopping experience is museum-like and steeped in nostalgia. Everything to exude that feeling of entering “Great Grandma Sylvia Moscot’s living room,” including assorted tchotchkes, vintage furniture, and the familiar tin ceilings of tenement life.
“As a family-owned, 5-Generational, independent eyewear brand, my father and I were drawn to this specific stretch of Melrose Avenue because of its unique mix of establishments spanning from acclaimed comedy clubs, vintage shops, and interesting retail concepts,” said fifth-generation Moscot and Creative Director, Zack Moscot on the company’s blog. “The Melrose Trading Post, the famous open-air market, is just 3 blocks from MOSCOT Melrose and reminds me of our family’s humble beginnings when my Great-Great-Grandfather, Hyman Moscot, sold ready-made glasses off a pushcart in the early 1900s when Orchard Street was full of pushcart vendors selling knick-knacks, housewares, and food.
Los Angeles joins a growing international roster of MOSCOT eyewear shops, now counting ten.
MOSCOT is headquartered at 108 Orchard Street, its home of six years. The company moved here from across Delancey after Helm Equities purchased the original building – their location since 1936 – back in 2012 for $4.8 million
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