MOSCOT Opens Los Angeles Store in First Ever US Expansion

Posted on: October 21st, 2019 at 5:06 am by

For the first time in its 104-year history, MOSCOT is expanding its stateside footprint.

Located on Melrose Avenue in West Hollywood, the newly opened annex is a “continuation of the brand’s rich history steeped in New York City tradition.” The building is sheathed in yellow and emblazoned with the iconic MOSCOT eyes while driving down Melrose.

Similar to the flagship Lower East Side store, the shopping experience is museum-like and steeped in nostalgia. Everything to exude that feeling of entering “Great Grandma Sylvia Moscot’s living room,” including assorted tchotchkes, vintage furniture, and the familiar tin ceilings of tenement life.

“As a family-owned, 5-Generational, independent eyewear brand, my father and I were drawn to this specific stretch of Melrose Avenue because of its unique mix of establishments spanning from acclaimed comedy clubs, vintage shops, and interesting retail concepts,” said fifth-generation Moscot and Creative Director, Zack Moscot on the company’s blog. “The Melrose Trading Post, the famous open-air market, is just 3 blocks from MOSCOT Melrose and reminds me of our family’s humble beginnings when my Great-Great-Grandfather, Hyman Moscot, sold ready-made glasses off a pushcart in the early 1900s when Orchard Street was full of pushcart vendors selling knick-knacks, housewares, and food.

Los Angeles joins a growing international roster of MOSCOT eyewear shops, now counting ten.

MOSCOT is headquartered at 108 Orchard Street, its home of six years. The company moved here from across Delancey after Helm Equities purchased the original building – their location since 1936 – back in 2012 for $4.8 million

Recent Stories

Full GovBall Lineup Announced for Summer 2020

This year marks the 10th anniversary of The Governors Ball Music Festival on Randall’s Island, and Founders Entertainment has tapped some big names to kick off the celebration. Headliners for this year’s festival are GovBall veterans Tame Impala, alongside New York indie darlings Vampire Weekend. New additions to the top slots include venerable Fleetwood Mac […]

International Center of Photography Launches at Essex Crossing Next Week

For the International Center of Photography, four years of transition come to an end next week, as the institution plans its inauguration at Essex Crossing. The 40,000 square-foot museum and school, reunited for the first time since the midtown move, will debut on January 25 with a free “Opening Community Day.” Visitors on day one […]

Michelin-Star Chef Bringing Omakase to Former Black Tap on Ludlow Street

From shakes to sushi. After the epic bomb that was Black Tap, 177 Ludlow Street is now taking a more upscale tack. Omakase, which is Japanese dining for the ultra-luxe set. Real Estate Weekly has the scoop, reporting that a new mystery tenant, who currently owns and operates eight restaurants in New York and Tokyo, […]

‘Karvouna’ Evicted from the Bowery After Less than a Year

Restaurants can’t seem to make it work at 241 Bowery. The latest entrant, Karvouna Mezze, just joined the growing list of failures at this address. The City Marshal paid a visit to the restaurant and shut it down. All told, Karvouna lasted barely one year. Partners Dimitris Vlahakis, Wei Chen, and Chef Giuseppe Scalco (Merakia […]

Beastie Boys and Spike Jonze Announce New Documentary for Apple+

Apple yesterday announced that a new Beastie Boys documentary is coming to its Apple+ platform this spring. Right alongside the 26th anniversary of Ill Communication. Beastie Boys Story is just that – the history of the band as told by surviving members Mike D. and Adam “Ad Rock” Horovitz. It’s based on the bestselling Beastie Boys […]