Rainbow Discount Store Closing After More than a Decade on Delancey Street

Posted on: October 8th, 2019 at 5:00 am by

When the deep discount signs (“Everything must go!”) appeared in the windows of 110 Delancey Street this month, it signaled the inevitable. Rainbow is closing down the Lower East Side store.

Employees tell us that the lease expired, and there is no renewal. This particular store has been at 110 Delancey for well over a decade.

At one point there were two Rainbow stores on the Lower East Side – Delancey and East 14th Street. The latter closed in 2013 to make way for the block-running Extell development, “EVGB.”

The first inkling of demise arrived over the summer, when word broke that a bar was opening on the basement level. Sour Mouse – founded by Black Cat LES proprietors – scored Community Board 3 approval for its game room concept back in July. We’ll see what happens with the ground floor.

Rainbow Shops was founded in 1935 by Austrian native Irving Swarzman. He brought his four brothers into the Brooklyn business, and gradually built a retail empire that counted eighty-two stores upon its sale in the 1980s. Today, along with sister brands 5-7-9 and Marianne, Rainbow operates 1,300 stores across the nation, Puerto Rico, and the U.S. Virgin Islands.

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