With its OG Space for Rent, Supreme’s Bowery Store Looks Permanent
For Supreme, the temporary relocation to the Bowery now appears permanent. Frosted on the windows of the Lafayette Street store is new “space for lease” language.
Also out front is a 24-hour security detail in a collapsible camp chair. Has been there over a week. Why the guard? To make sure no one nabs that Supreme store banner.
The move to the landmark Germania Bank Building on the Bowery last February was originally announced under the guise of renovating the longtime Lafayette Street store, a location it occupied since its inception in 1994.
To stay at 190 Bowery is a no-brainer. The space is much larger and more unique. And can capitalize on the “grit” of the thoroughfare while peddling to all the tourists in the myriad hotels opening up.