LES Subway Entrances Gain Flashy New Ad Displays

Posted on: November 6th, 2019 at 5:09 am by

In a not-so-surprising move, the MTA unveiled new high-definition screens atop subway entrances along East Houston Street. Dispensing with the analog look at the 2nd Avenue and Broadway-Lafayette stations.

That short reprieve from any advertising – roughly a one-month honeymoon – is officially over.

As of yesterday afternoon, the flashy displays, manufactured by SoHo’s Videri, are not yet activated. Just the static branding of the agency booking the ads – OutFront Media.

The silver lining, perhaps, is that the screen size is not as cumbersome as the older enclosures.

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