The Beatles are Headed to SoHo with New ‘Thread Shop’ Pop-Up

Posted on: December 9th, 2019 at 5:03 am by

Vintage Ringo bobblehead

The Beatles are headed to SoHo.

Last week, the music press at large revealed that Sony Music Entertainment secured the North American merchandising rights to the Fab Four, and that a holiday pop-up is underway. The lucky neighborhood chosen for this marketing stunt is SoHo.

The new store will be temporarily headquartered at 163 Mercer Street beginning this week, stocked with new apparel designs, toys, and other Beatles-branded products. It’s operated under Sony’s Thread Shop division, which is working in tandem with The Beatles’ Apple Corps. record label.

The holiday shop debuts Wednesday and runs through December 22. And there looks to be some sort of concluding event the next day.

Moving forward, the Beatles licensing agreement with Thread Shop entails retail expansion into mall stores like Target, Hot Topic, Forever 21, and FYE.

Other Thread Shop artist partners include Bob Dylan, Camila Cabello, DJ Khaled, Led Zeppelin, Lil Nas X, Maluma, Ozuna, P!nk, Shania Twain, and Zayn.

Recent Stories

Unprovoked Stabbing on Worth Street has Chinatown on Edge

In an apparently random attack yesterday evening, a 36-year-old Chinese man was stabbed in the back, and severely injured, by Brooklyn resident Salman Muflihi. The attacker wielded an eight-inch knife in the incident outside the Daniel Patrick Moynihan U.S. Courthouse on Worth Street, then surrendered at the entrance of the Manhattan DA’s office on Hogan Place. […]

Uncapped: In Conversation with Clayton Patterson and Cochise

Oh hey, Boogie Faithful, it’s your favorite historian here announcing our new graf-related podcast. We’ve done a few episodes, literally, and for the latest, Clayton Patterson has come out of his Boogie corner. We chatted, we laughed, we discussed some esoteric, anecdotal and priceless Lower East Side history. Local native and artist Jose “Cochise” Quiles also […]

Jing Fong Waiters Urge Landlord to Reinstate Dining Room

Chinatown shook to its core last weekend upon news that Jing Fong is closing down its massive dining room next week (March 7). The restaurant will continue operating as a ghost kitchen to fulfill orders for takeout, delivery, and outdoor dining on its patio. They’re reportedly on a month-to-month lease. “With our drastic decline in […]

Small Business Owners ‘Permanently Close’ to Demand COVID Relief

Local small business groups, along with the Cooper Square Committee, East Village Community Coalition, and Village Preservation are hosting a rally today in the name of economic survival. It’s part of a statewide week of activism to find commercial rent relief in the city. With that, businesses who fear forever closure due to rent burdens […]

Fired Laundry Workers Accuse Liox Cleaners of ‘Union Busting’

The Liox Cleaners chain is facing a raft of opposition in the wake of alleged “union busting.” Tuesday afternoon saw the first of two picketing actions outside the Allen Street location, just north of Delancey. According to the distributed literature, “On February 19, the Liox laundry chain fired the immigrant woman workers of the Wash […]