The Delancey Street ‘Rainbow’ is No More

Posted on: January 22nd, 2020 at 5:05 am by

Discount retailer, Rainbow, is no longer part of the Lower East Side landscape. The longtime store at 110 Delancey Street is now closed up for good.

Employees told us back in October that the lease expired, and wasn’t renewed. This particular store had been at 110 Delancey for well over a decade.

At one point there were two Rainbow stores on the Lower East Side – Delancey and East 14th Street, which closed in 2013 to make way for the block-running Extell development, EVGB.

The first inkling of demise arrived over the summer, when word broke that a bar was opening on the basement level. Sour Mouse – founded by Black Cat LES proprietors – scored Community Board 3 approval for its game room concept back in July. We’ll see what happens with the ground floor.

Rainbow Shops was founded in 1935 by Austrian native Irving Swarzman. He brought his four brothers into the Brooklyn business, and gradually built a retail empire that counted eighty-two stores upon its sale in the 1980s. Today, along with sister brands 5-7-9 and Marianne, Rainbow operates 1,300 stores across the nation, Puerto Rico, and the U.S. Virgin Islands.

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