‘Winky Lux’ Makeup Flagship Relocates North to Hell Square

Posted on: January 14th, 2020 at 5:09 am by

The Louis Vuitton stunt in Hell Square is history. Now, the corner store at Ludlow and Rivington Streets is continuing the trend of fashion at this address. From shoes to makeup.

Indeed, Winky Lux retail operations are jumping north from its current offices down by Grand Street. The new shop opened at 100 Rivington a couple weeks ago.

Winky Lux arrived on the Lower East Side two years ago, peddling its “cruelty free and high pigmented makeup.”

More on the four-year-old brand:

Winky Lux was founded in 2015 with a JOYFUL mission to bring beauty lovers together with happier healthier products that delight every sense. We believe that the spirit of beauty is rooted in play and that thoughtfully produced products can be tools for self care, creative expression and even a way to spark new friendships. Our goal is to redesign the beauty industry into something more delightful. For us that means more transparent supply chains, closer customer relationships and ethically sourced ingredients that still provide real results.

As reported, this 6,000 square-foot space at 100 Rivington flirted with high society last July with a Louis Vuitton pop-up. That Virgil Abloh event had the whole corner painted green for a week. Before that, 100 Rivington was occupied by Tani shoes for five years, and Steve Madden for the six years prior.

Recent Stories

Under Presure from Chinatown, Mayor Pledges $80M to Restore 70 Mulberry Street

The fire-scorched school building at 70 Mulberry Street will see life anew, thanks to massive city funding. Mayor de Blasio announced yesterday in his morning press briefing that the new budget contains a line item for $80 million dedicated to restoration of the historic building. Hizzoner spent a solid four minutes discussing how Chinatown was […]

Fearing COVID-19 Resurgence, De Blasio Halts Indoor Dining Indefinitely

Not so fast. Phase 3 of the reopening plan is slated to launch on Monday. However, it arrives without the resumption of indoor dining at bars and restaurants, as initially conceived. Mayor de Blasio announced the news at his morning presser yesterday, citing the nationwide surges of COVID-19 cases and the elevated dangers of indoor […]

When Rivington House Wouldn’t Clean its Garbage Mess, a Neighbor Stepped In

A Good Samaritan took responsibility where a multimillion-dollar hospital system would not. As previously reported, the outside of Rivington House – future home of Mount Sinai’s future Behavioral Health facility – essentially devolved into decrepitude with the accumulation of trash at the doorstep. Untouched for days on end. But one Lower East Sider took matters […]

Chillhouse Shutters Original Essex Street Spa

The list of coronavirus-related business closures is getting longer by the week. Today brings word that an Essex Street newcomer has bitten the dust. Chillhouse, a millennials-style spa at 149 Essex Street, is the latest to fall. Ownership announced the permanent shutter in an e-mail to customers Tuesday afternoon. “As we all know too well […]

Hamilton Fish Park Pool to Reopen by August 1

In an about-face, the city announced yesterday that at least fifteen public pools will reopen across the Five Boroughs. Included in the lucky list is the Hamilton Fish Park pool, known to locals as the “Pitt Pool.” But the cooldown will have to wait another month. The reopenings are scheduled for August 1, and are […]